For the love of Photography
Fill in the empty times in your calendar with a Pet Days Promotion. This can be surprisingly effective. People love their pets. So take a single weekend and make a go of it. Partner with a local SPCA or animal shelter and adjust your sitting fee so part of the fee or a large bag of pet food is part Continue Reading
This is still my favorite way of building a photography business. The business portrait is a direct way to bring new faces into your studio that will keep coming back for other products. As always, if you don't have a portfolio of images to use, then start shooting some samples of friends. Get a list of local businesses from your Continue Reading
Here's a quick and easy promotion you can get going right away. The purpose is to build likes to your page. 1. Tell them to "Like" your page 2. Send us your best selfie in a message (we'll add them to the selfie contest album) (limit 2 per person) 3. Share this status with your friends!!
As spring approaches so does wedding season in most areas of North America. This is the time for us to get a Bridal Boudoir promotion underway. This promotion should be designed to run for an extended period of time. Or run it for the sprint, and again in the fall. So our budget approach will be a bit different. There Continue Reading
Start Designing a Father's Day promo. Plan on a 4x6 @ 300 dpi hand out card for your studio and for other businesses to distribute. Plan a 72dpi version for an email blast, and for Facebook Posts. Start shooting samples if you don't have some great ones.
Now is the time to get designing a Facebook Campaign for your Boudoir clients. Many boudoir studios like to keep that business separate from their main studio business. So one way to get started it to design a new Facebook business page and brand it for your boudoir business only. To get it started, you can buy a Facebook ad Continue Reading
It's time to start a Spring Boudoir photography sale. As the temperatures start to rise in the south it's a great time to be shooting in the studio and bumping up our boudoir business. Many boudoir studios like to keep that business separate from their main studio business. So if you haven't already, design a new Facebook business page and Continue Reading
Headshots are a growing business right now. The demand for quality headshot images for LinkedIN, business, acting, modelling and so on is at an all time high as our society shifts into an all online world. So while this is a good promotion to run at any time of year, late winter to early spring is a good time to fill Continue Reading
The nice weather is here. It's time we got outdoors and did some families and get some cash flow. For a promotion like this, I'd try and make it a one weekend special only. Make it for a limited time like 45 minutes, Pick a location where you can work all day, and book them one after another. A promotion Continue Reading
It's a great time to run a special like this. Offer a double session for the price of one. Offer both an in-studio (or outdoors) 1 hour maternity session and a 1 hour newborn session for the price of one. Plus offer a gift certificate option so people can give it as a baby shower gift. Set a price for Continue Reading