Fill in the empty times in your calendar with a Pet Days Promotion.

This can be surprisingly effective. People love their pets. So take a single weekend and make a go of it.

Partner with a local SPCA or animal shelter and adjust your sitting fee so part of the fee or a large bag of pet food is part of the sitting fee. Get them to help with the promotion with posters and handouts.

Design a 4x6@300dpi handout card for you studio and neighboring pet stores. Take them around and build relationships with the owners.

Also have a 72dpi version for you email blast and Facebook posts.

As always, shoot some samples if you don't have any. A few free sessions to friends should do it,