As spring approaches so does wedding season  in most areas of North America. This is the time for us to get a Bridal Boudoir promotion underway.

This promotion should be designed to run for an extended period of time. Or run it for the sprint, and again in the fall. So our budget approach will be a bit different.

There are two kinds of brides we want to attract to this. If we shoot weddings ourselves, we certainly want to make the offer to them, but more than that we want to attract brides that either don't have their own pro-photographer or even if they do why they want to have their boudoir done by us.

The answer to getting brides from other pros is to position ourselves as the boudoir specialists that nobody can compete with.

So it's time to plot our strategy.

Assuming this session will take place well before the wedding day, we can assume the bride won't have any of her accessories yet. No flowers - probably not her dress and so on. But she may have her lingerie picked out, or in not, she may be will to go get it in time for the session.

The same applies to the garter. That is something she can get in advance and make a great accessory for the boudoir.

There's a wedding tradition about something borrowed and something blue. It may be possible to work those items into the shoot as well.

So I would make the investment and go get some silk bouquets that we can use as props. My studio has three bouquets of different designs and colors. We make them work.

The color white is usually associated with weddings. So I like the idea of having white accessories and props. A white comforter for bed shots, white, sheers, and white organza that can be used to fabricate a veil.

Also don't forget to have her bring other items like her fiance's favorite shirt, sports jersey, hobby items etc. All of these cake for a well rounded boudoir session.

Hair and makeup should be done professionally. She might want to use her actual MUA for her wedding and pay her directly so it becomes a dry run for the wedding day. But if not, she should be paying for a pro to do it for this session.

This can be a powerful marketing campaign, and if you do shoot weddings as well, it may very well bring you in a few new brides as well.

Next step... shoot some samples.