If you can't draw samples from previous shoots, it's time to create some samples. Simply offer a free session or two to some new mom's in exchange for permission to use them in your advertising.    

It's time to either create new or select existing sample Senior Images. This is a good time to work with the ambassadors you contacted in the first step and shoot their free sessions. By getting a signed model release from them and/or their parents, you can use these images as samples in your promotion. Remember to shoot with three things Continue Reading

If you're new to the family portrait business, you've got to get some samples. Offer to shoot a few free sessions with family or people you know. Give them the shoot for free and maybe a 5x7 as long as they sign a model release so you can use the images in print or on the web. You'll need more Continue Reading

As this contest is a bit different, maybe create some really awesome newborn shots that will really tug at the heartstrings of a new mom. Offer to do a few free shoots if you're new at this in exchange for model release, or gather some of your newest work that you have permission to use.  

Time to get shooting for samples. If you can't find the accessories you want, look for them on eBay and other online sources.

If you have an archive of images from previous shoots, get some permission from the families to use them for promo. I certainly wouldn't do it without consent. If not, offer a few free family portrait sessions as long as they agree in advance to you using them in promo of your business.

Start shooting or looking for sample images to use for this promotion

Lets get shooting and create awesome images for our promo.

If you don't have a suitable image for the Boudoir Gift Special, it's time to get shooting.  

If you have some images you can use for this promotion already, then great. But if not, it's time to get out the camera.