If you're pulling an image from a previous shoot, remember you must have a release or some sort of permission to use it from the client. If not, this is the time to find a family or somebody who will pose for free in exchange for free prints and give you a release.  

If you don't have some images to pull from it's time to get shooting. You could make some posts of Facebook to find a future mom and offer her a free maternity session with free prints in exchange for a model release. Remember, if you're pulling from previous work you must have a release for permission to use the image. Continue Reading

If you can't draw samples from previous shoots, it's time to create some samples. Simply offer a free session or two to some new mom's in exchange for permission to use them in your advertising.