Cutest Baby/Toddler Contest – Get new Samples
If you can't draw samples from previous shoots, it's time to create some samples. Simply offer a free session or two to some new mom's in exchange for permission to use them in your advertising.
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Belly to Baby Promo – Distribute Promo
It's time - lets get the promo out
Senior Photography Promotion
It's a great time to run a special like this. Offer a double session for the price of one. Offer both an in-studio 1 hour Senior session and a 1 hour outdoor session for the price of one. Set a price for the two mini sessions and promote it as $100 off. They have to buy this month, but the shoot can Continue Reading
Cutest Baby/Toddler Contest – Send to Press
Design and Print promo Design for Facebook Design for 4x6 printed cards Design for email distribution
Create new or Select Existing sample Senior Images
It's time to either create new or select existing sample Senior Images. This is a good time to work with the ambassadors you contacted in the first step and shoot their free sessions. By getting a signed model release from them and/or their parents, you can use these images as samples in your promotion. Remember to shoot with three things Continue Reading
Cutest Baby/Toddler Contest – Send Promo
Distribute Promo to Facebook Stores Email
Senior Photography Promo
Design layouts for Social Media, printed hand out cards and mailers. Get sample images and albums put on your ambassadors phones. Get printed handout material for your ambassadors and to use as package suffers. You can also distribute these through other retail locations that seniors or their parents shop at. Optional Idea: Contact a list broker like American Student Marketing Continue Reading
Distribute your Senior Photo Promo Material
It's time to get your promo out. Last year's juniors are starting their Senior year and the buying starts now.
Summer Family Portrait Promo
Late August is a great time to run a family portrait promotion. The weather is still nice, fall is just around the corner, and people seem to be ready as they deal with back to school events. Time for us to plan a promotion we can run on Facebook, LinkedIn, etc. Perhaps there are some local retail outlets we can Continue Reading
Gather together sample images or shoot some samples
If you're new to the family portrait business, you've got to get some samples. Offer to shoot a few free sessions with family or people you know. Give them the shoot for free and maybe a 5x7 as long as they sign a model release so you can use the images in print or on the web. You'll need more Continue Reading