Winter Headshot Sale – Shoot some new Samples

If you're new to the business, get some friends to come in for free headshots. Or, try a model call on Facebook in any local business, modelling, or acting groups. Try to shoot three different styles of shots for different headshot markets. 1) - The business headshot - comfortable, in charge, competent, welcoming 2) - Acting - For casting directors, Continue Reading

Bridal Boudoir Campaign – Sample Shoot

Time to get shooting samples. I'd contact some local models that will pose in exchange for free boudoir pictures. Try and convince them to have some white lingerie to bring. You have to make this work out for them as well as you. They need to walk away with some truly beautiful pictures to keep. If we work towards that Continue Reading

Boudoir Spring Sale – create or select images

You should always keep your advertising images fresh. If you shoot a lot of client boudoir, you can ask them for a model release on an image you want to use. DO NOT use without their permission. If you don't have any to use - start shooting. Get models who will give you a release  for a free shoot and Continue Reading

Shoot new Headshot sample images

If we don't have some awesome sample images, it's time we got some. That probably means we need to shoot a few sample sessions as long as we get a release to use them in advertising. Decide on a niche to go after. Business, acting, modelling. They all have different styles of lighting and dress. so let's get shooting. Remember Continue Reading

Outdoor Portrait Sale – Create new sample images

If you're pulling an image from a previous shoot, remember you must have a release or some sort of permission to use it from the client. If not, this is the time to find a family or somebody who will pose for free in exchange for free prints and give you a release.  

Belly to Baby Promo – Create Sample Images

If you don't have some images to pull from it's time to get shooting. You could make some posts of Facebook to find a future mom and offer her a free maternity session with free prints in exchange for a model release. Remember, if you're pulling from previous work you must have a release for permission to use the image. Continue Reading

Cutest Baby/Toddler Contest – Get new Samples

If you can't draw samples from previous shoots, it's time to create some samples. Simply offer a free session or two to some new mom's in exchange for permission to use them in your advertising.    

Create new or Select Existing sample Senior Images

It's time to either create new or select existing sample Senior Images. This is a good time to work with the ambassadors you contacted in the first step and shoot their free sessions. By getting a signed model release from them and/or their parents, you can use these images as samples in your promotion. Remember to shoot with three things Continue Reading

Gather together sample images or shoot some samples

If you're new to the family portrait business, you've got to get some samples. Offer to shoot a few free sessions with family or people you know. Give them the shoot for free and maybe a 5x7 as long as they sign a model release so you can use the images in print or on the web. You'll need more Continue Reading