Category Archives: Op-Ed

Are you attracting the wrong kind of clients? When building our photography businesses, we often sell our work for very low prices with the idea of gaining market share and clients. There's a few obvious reasons why you don't want to do this. But what should we do instead? How do we find the "right" kind of clientele? And…

I've tried many times to get a great "Shower Shot" for models, but most normal showers don't really have the room or the safety to pull off the lighting as you would want. So finally, I decided it was time to build an indoor studio set that created the shot I wanted. But, as you…

I’ve been thinking a lot lately about how photographers are achieving success in our industry today. Specifically, I ‘m referring to the group of us that are wedding and portrait photographers. Is it skill, attitude, equipment or ingredient X? As I read over posts from various industry gurus, I notice an unsettling trend towards just…

A guy walks into a hardware store and asks for a drill bit. What is it the customer wants? - He wants a hole. We get so wrapped up in products and things that often we forget what it is our customer wants - memories. The debate about prints vs digital content has raged on…

Write for Photography Schoolhouse today Yes, we're looking for you!. Your skills, knowledge and talent. And so are thousands of our members. We're looking for articles of all types from beginner, intermediate, or all pro on all aspects of photography. You've learned a lot over the years, here's your chance to share it with others.…

There have been so many changes in professional photography in the last decade, it’s no wonder photographers have been confused about their future. We all know the reasons. I myself have questioned the future and been both the victim and the benefactor of these changes. I’ve been a photographer most of my life starting at…

I want her - Warne said to me as we were going over models for the senior  bootcamp. So we opened up our checkbook and booked her flight to Phoenix. The 5' 9" powerhouse model is a rising star in the fashion scene having worked all over North America, for agencies such as Whilemina Models,…

We hear it all the time. "Well at least it's Hump Day". The week's almost over. Thank gawd. I've been hearing this for decades and it went in one ear and out the other until one day a thought struck me. Instead of Wednesday being "Hump Day", why don't I change the sentiment behind that.…

Those of us that shot medium format film cameras were used to composing our shots for traditional print sizes i.e. 4×5, 5×7, 8×10, 11×14, 16×20, 20×24 etc etc. Mamiya and Bronica supported what they called the “Ideal Format” cameras which were typically 6×4.5cm or 6x7cm. Hasselblad was always 6×6 cm, but also had a 6×4.5cm…