Many years ago (1997) I started holding photography seminars in Phoenix AZ. It was just for fun. Got to meet people, learn some things and socialize. Little did I know what it would grow into over time. A couple of years later it grew into one of the first online forums where students could post…
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About: Kerry Allan
Chief Photographic Instigator
Recent Posts by Kerry Allan
July 27/20 7PM EST – Shooting a model with Complex Glamour Lighting
Shooting a model with Complex Glamour Lighting Boudoir photography continues to be a hot business for professional photographers. But most of the time we still have to do something a bit different to separate us from the competition. So we've taken a page out of the centerfold photographers playbook and adapted some of their lighting…
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Live Broadcasts have been temporarily suspended due to COVID 19
The Future of Professional Photography
The Future of Professional Photography - and how to survive it. This has been a wild roller coaster ride for me, and most likely yourself as well if you've been a pro photographer for very long. DSLR cameras, long the standard of the professional photographer have plummeted in sales. Many believe this is a direct…
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Pro Photography and the Disruptive Business Model
Pro Photography will never be the same. Our industry, like hundreds of others has been turned on its head by technology and shifting consumer needs and wants. So change is required and if there was a new mission for Photography Schoolhouse would anybody care? So many people have left the profession simply because of their…
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Let's Build Stronger Photography Businesses - Join our free PSH MasterMind Group ... and re-ignite our business passion Meeting #1 is fully open so you can check it out. After that, only 6 regular attendees will be kept on. This is the place to work with your piers and get answers to your…
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Live Broadcast – Creative Camera #5 – Creating Mood in Your Photography
Live Broadcast - Creative Camera #5 - Creating Mood in Your Photography PSH - LIVE - May 23, 2017 - 7 PM EASTERN JOIN OUR FREE LIVE BROADCAST Creating mood is what photography is all about. Anybody can take a shot with their own camera, but a photographer, like an artist, must create feeling with their imagery.…
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Get your Photo business back on track with this Blue Ocean Strategy
When I read W Chan Kim’s and Renee Mauborgne’s book “Blue Ocean Strategy” light bulbs went off in my head. They NAILED IT. This is a good read and you can get it at Amazon.com. They don’t talk about the photography business, but business in general. But believe me when I say as far as…
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Concerned about sales for your Photo Business? You should be.
When professional photography is your primary source of income, we're always concerned about sales. Which is usually not the reason we got into photography to begin with. I think it's safe to say most photographers would rather be shooting than marketing. After all, we only make money when we shoot. If there was just a…
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Maybe you’re not doing the Wrong Thing – You’re doing the Thing Wrong
We're faced with many decisions when we run a business. Not a day goes by that you don't have to choose one thing or another. And none of us have a crystal ball so we're never entirely sure if we're making the right choice or not. Needless to say, our decision making process is more…
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Recent Comments by Kerry Allan
- September 1, 2017 on A Year of Growth
- August 27, 2017 on A Year of Growth
- May 3, 2017 on Taking photography to the next level
- April 19, 2017 on Continuing with Window Pulls
- March 8, 2017 on Offering Video with music to customers