Pro Photography in the home studio part 8 - Shooting Promo for your Valentine Boudoir Promo
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PRO LIGHTING PART EIGHT - Shooting Promo for your Valentine Boudoir Promo – NOV. 24, 2015
But to do it properly, we've got to start our planning now, and if we're new at this, we probably need to shoot some samples.
On our PSH Marketing calendar (Bronze and Gold Member Exclusive) we've marked NOV. 30 as our kickoff planning date, and Dec 8. as our sample shooting date.
So what sort of boudoir images should we be shooting? Personally, I don't think you have to have red hearts and chocolates to decorate the set, but I also don't think that's a bad idea either. It's probably a good idea to have some red lingerie as well as white and black.
Even if you don't shoot an image with a Valentine theme built into it, remember we can add elements in later during the promo design stage.
Think of it this way. The selling has already been done for you by thousands of photographers over the years. Clients today already "get" the idea. Now, we just have to fill the ready made need and help to get the client over their fears and apprehensions.
What are their fears? All women have things about their bodies they hate. They think they have to lose weight, or they're worried about stretch marks from child birth. It's great when our promo can let them know of our availability and somehow placate their concerns.
While it's not always possible to do that in one image, you can certainly do it in several. And that means you use the promo image as the sizzle, and a backup web page as the steak. The web page could address all the concerns they have with some before and after pictures and so on. Then some additional blog posts you can use to finish the selling job. With this 1-2-3 step approach, you draw them into your sales cycle.
But for us, this is only the start of an entire Valentine Boudoir Campaign that includes attendance at trade shows and extensive social media marketing.
In fact, if you're a PSH Gold member, check out this page on how we started an entirely new boudoir photography business in a brand new market from scratch starting with a promo just like this. Check it out here.
So join us live online - Tuesday Nov. 24, 2015 at 7PM eastern time.