Free Webinar - What's your Blue Ocean Strategy to keep Your Photography Business Afloat
Based on one of my favorite marketing books ever:
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant ( W. Chan Kim and Renee Mauborgne)
In a recent PSH Webinar with Travis Gadsby on succeeding in Senior Photography, I was reminded of how Travis's real life success has been based on the principles popularized in this book. He may or may not have read it, but either way, Travis used it to his advantage.
In a nutshell, the authors equate the red ocean as a marketplace that has become so over saturated with vendors, the resulting cut-throat pricing will create a red ocean of blood.
In many ways, everybody in photography is or has experienced that. Those that are succeeding have been able to distance themselves from the red ocean by "Creating Uncontested Market Space".
The book gives some amazing examples of companies that have done just that. Travis Gadsby gives us an amazing story of he did it with his own photography studio. This book is worth every penny and then some. Get your copy from Amazon.
So the question remains, what's your "Blue Ocean Strategy" for your business.
Join us live for Free - Wednesday Sept. 14, 2016 9PM Eastern Time