We hear it all the time. "Well at least it's Hump Day". The week's almost over. Thank gawd. I've been hearing this for decades and it went in one ear and out the other until one day a thought struck me.
Instead of Wednesday being "Hump Day", why don't I change the sentiment behind that. Hump day means to bulk of the work week is over. The person is winding down, watching the clock, waiting for the bell to ring so they can go home. If ever there was an incentive killer this was it.
So, lets change it to Jump day. Lets take Wednesday and devote the entire day to one thing. Taking bold moves. Doing the thing that most shakes us up. The thing we shy away from. The phone call we're shy to make. The business deal that is a long shot. The big score. You get the idea.
We can expect a lot of failure. rejection, maybe a bit of embarrassment. But from time to time we'll throw a long bomb touchdown pass and stun everybody. And that's a goal worth shooting for.
Now I'm not talking about selling everything you own to buy lottery tickets or stupid plans that can ruin us financially. I'm talking about simple things that make big differences. Apply it to business or even your personal life. Go after the big whale. The client you don't have a chance in hell of getting.
We're conditioned to avoid failure. We don't want to be judged by our friends or family and wear that label. So instead, we do the "expected" thing. The safe thing. We plan in baby steps, one after the other all marching towards a goal. Trouble is by the time we get there the competition is already there sipping margaritas. We need to leap frog over the competition. Take the bold move. Stun the competition.
I'm a PC user, but a huge fan of Steve Jobs. You can't help admire the gambles he took, and yes, he got beat up a few times along the way. His own company fired him from his own creations. But you know the story. How he went away to lick his wounds and made hundreds of millions in another unrelated industry - then went back to Apple to pull their ass out of the fire and make them the most profitable company on the planet.
On his return he was asked by the new chairman of the board " What do we do now?". Steve answered - "Put a dent in the universe".
I have no way of knowing for sure, but I'll bet nobody every caught Steve Jobs saying "Thank God it's hump day".
So, next Wednesday make a jump. Maybe a small one, but one you wouldn't normally do.