For the love of Photography
With fall fast approaching, it's time to start planning a Family Portrait special. Depending on your location, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. But location or studio, either way this is Continue Reading
Time to design and print up hand out cards (4x6) and Social Networking promos.
If you have an archive of images from previous shoots, get some permission from the families to use them for promo. I certainly wouldn't do it without consent. If not, offer a few free family portrait sessions as long as they agree in advance to you using them in promo of your business.
Distribute hand out cards and start Social Marketing posts. Plan on shooting now until early Oct. for Halloween delivery
Design and print 4x6 handout cards featuring your family portrait special. Think about including holiday cards in your offer.
Distribute the 4x6 cards to other businesses that may hand them out for you. Post the offer to all social networks and begin boosting posts with paid advertising.
Fill up your November shooting schedule with this unique Holiday promotion. Plan a simple set with holiday related props like small trees, wrapped gifts, baskets, white wicker benches for children and so on. Hire a local individual to play Santa Claus. You will probably need to advertise for this, but most will already have their own outfits, and beards. Perhaps a relative can play the Continue Reading
Start shooting or looking for sample images to use for this promotion
After Halloween is over, it's time to get promoting our Boudoir Holiday specials. So we introduce the highly salable "Santa Baby" Promotion. This is one of out top three boudoir promotions and really brings in the customers. There's two ways to go with this. You can build a holiday set and offer a mini-session special, or just offer your regular Continue Reading
Start getting the 4x6 handout cards printed and the shooting set finalized