Design newborn promo and send to get printed
Again, design some social media content as well as some 4x6 handout cards, and maybe a few 11x14 posters for in store display.
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Time to start newborn baby promo
Distribute cards and posters to local shops, and post and launch social marketing campaign. Post on Facebook and share with other groups. Spend a few $ and boost the post to your local area. You may want to select an audience like this: within 25 miles of the studio female only age 18-30 With this promotion we're trying to reach Continue Reading
Start Planning Fall/Halloween Boudoir Special – Dark Angel
With Halloween coming up in two months, it's time to start planning a Boudoir Special. We've used the theme of "Dark Angel" to tie into the event, but you can make it anything you want. With this theme, we have acquired a few special props to enhance the theme. A pair a large Adult size angel wings, and some material Continue Reading
Shoot sample images for Fall/Halloween Boudoir Special – Dark Angel
Time to get shooting for samples. If you can't find the accessories you want, look for them on eBay and other online sources.
Start Planning Fall Family Portrait Promotion
With fall fast approaching, it's time to start planning a Family Portrait special. Depending on your location, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. But location or studio, either way this is Continue Reading
Send to Press – Fall/Halloween Boudoir Special – Dark Angel
Time to design and print up hand out cards (4x6) and Social Networking promos.
Start shooting or collecting images for Fall the Family Portrait Promotion
If you have an archive of images from previous shoots, get some permission from the families to use them for promo. I certainly wouldn't do it without consent. If not, offer a few free family portrait sessions as long as they agree in advance to you using them in promo of your business.
Start Promo – Fall/Halloween Boudoir Special – Dark Angel
Distribute hand out cards and start Social Marketing posts. Plan on shooting now until early Oct. for Halloween delivery
Send Fall Family Portrait offer to Press
Design and print 4x6 handout cards featuring your family portrait special. Think about including holiday cards in your offer.
Start all promo on Fall Family Portrait offer
Distribute the 4x6 cards to other businesses that may hand them out for you. Post the offer to all social networks and begin boosting posts with paid advertising.