Start Headshot Promotion
Headshots are a growing business right now. The demand for quality headshot images for LinkedIN, business, acting, modelling and so on is at an all time high as our society shifts into an all online world. So while this is a good promotion to run at any time of year, late winter to early spring is a good time to fill Continue Reading
Boudoir Spring Sale – Send to Press
Once we have our spring boudoir sale shot and designed, it's time to print some flyers. Try this. Print up some 4x6 prints of your promo that can be handed out at other retail locations like lingerie shops. It's great to interact with these owners as well for on-going business. Even offer to print up some display prints for their Continue Reading
Shoot new Headshot sample images
If we don't have some awesome sample images, it's time we got some. That probably means we need to shoot a few sample sessions as long as we get a release to use them in advertising. Decide on a niche to go after. Business, acting, modelling. They all have different styles of lighting and dress. so let's get shooting. Remember Continue Reading
Send Boudoir Spring Sale
Lets get the promo out. Start our Facebook campaign Send an email blast to our customer list Distribute the printed cards to shops and include in any finished orders your are packing.
Send Headshot Promo to press
We should have some hardcopy to help get our promotion out. If we're displaying at an event like a Chamber of Commerce meeting then we want both handout material and some display prints/portfolio. For handout material I like to use 4x6 images with a promotional offer that I can put in their hand like a giant business card. Display prints Continue Reading
Send Headshot Promo
Time to get the promo out. Send paid Facebook promo Post samples to Facebook page and website Get the LinkedIN messages out. Display at a Chamber of Commerce meeting.
Outdoor Portrait Sale
The nice weather is here. It's time we got outdoors and did some families and get some cash flow. For a promotion like this, I'd try and make it a one weekend special only. Make it for a limited time like 45 minutes, Pick a location where you can work all day, and book them one after another. A promotion Continue Reading
Outdoor Portrait Sale – Create new sample images
If you're pulling an image from a previous shoot, remember you must have a release or some sort of permission to use it from the client. If not, this is the time to find a family or somebody who will pose for free in exchange for free prints and give you a release.
Belly to Baby Promo
It's a great time to run a special like this. Offer a double session for the price of one. Offer both an in-studio (or outdoors) 1 hour maternity session and a 1 hour newborn session for the price of one. Plus offer a gift certificate option so people can give it as a baby shower gift. Set a price for Continue Reading