Senior Photography Promotion

It's a great time to run a special like this. Offer a double session for the price of one. Offer both an in-studio 1 hour Senior session and a 1 hour outdoor session for the price of one. Set a price for the two mini sessions and promote it as $100 off. They have to buy this month, but the shoot can Continue Reading

Create new or Select Existing sample Senior Images

It's time to either create new or select existing sample Senior Images. This is a good time to work with the ambassadors you contacted in the first step and shoot their free sessions. By getting a signed model release from them and/or their parents, you can use these images as samples in your promotion. Remember to shoot with three things Continue Reading

Senior Photography Promo

Design layouts for Social Media, printed hand out cards and mailers. Get sample images and albums put on your ambassadors phones. Get printed handout material for your ambassadors and to use as package suffers. You can also distribute these through other retail locations that seniors or their parents shop at. Optional Idea: Contact a list broker like American Student Marketing Continue Reading

Summer Family Portrait Promo

Late August is a great time to run a family portrait promotion. The weather is still nice, fall is just around the corner, and people seem to be ready as they deal with back to school events. Time for us to plan a promotion we can run on Facebook, LinkedIn, etc. Perhaps there are some local retail outlets we can Continue Reading

Gather together sample images or shoot some samples

If you're new to the family portrait business, you've got to get some samples. Offer to shoot a few free sessions with family or people you know. Give them the shoot for free and maybe a 5x7 as long as they sign a model release so you can use the images in print or on the web. You'll need more Continue Reading

Design and print promo social media, posters and cards

It's time to get a few poster's designed and printed that can be hung in shops you partner with. Also print 4x6 promo cards that can be handed out or left in shops. Make sure you have your social media ads designed and ready to go.