For the love of Photography
If we don't have some awesome sample images, it's time we got some. That probably means we need to shoot a few sample sessions as long as we get a release to use them in advertising. Decide on a niche to go after. Business, acting, modelling. They all have different styles of lighting and dress. so let's get shooting. Remember Continue Reading
Lets get the promo out. Start our Facebook campaign Send an email blast to our customer list Distribute the printed cards to shops and include in any finished orders your are packing.
We should have some hardcopy to help get our promotion out. If we're displaying at an event like a Chamber of Commerce meeting then we want both handout material and some display prints/portfolio. For handout material I like to use 4x6 images with a promotional offer that I can put in their hand like a giant business card. Display prints Continue Reading
Time to get the promo out. Send paid Facebook promo Post samples to Facebook page and website Get the LinkedIN messages out. Display at a Chamber of Commerce meeting.
The nice weather is here. It's time we got outdoors and did some families and get some cash flow. For a promotion like this, I'd try and make it a one weekend special only. Make it for a limited time like 45 minutes, Pick a location where you can work all day, and book them one after another. A promotion Continue Reading
If you're pulling an image from a previous shoot, remember you must have a release or some sort of permission to use it from the client. If not, this is the time to find a family or somebody who will pose for free in exchange for free prints and give you a release.
It's a great time to run a special like this. Offer a double session for the price of one. Offer both an in-studio (or outdoors) 1 hour maternity session and a 1 hour newborn session for the price of one. Plus offer a gift certificate option so people can give it as a baby shower gift. Set a price for Continue Reading
If you don't have some images to pull from it's time to get shooting. You could make some posts of Facebook to find a future mom and offer her a free maternity session with free prints in exchange for a model release. Remember, if you're pulling from previous work you must have a release for permission to use the image. Continue Reading
Finish the layout and design, and prepare all material for the launch. Facebook layout 4x6 card layout email layout
Get all promo material out