With fall fast approaching, it's time to start planning a Family Portrait special. Depending on your location, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. But location or studio, either way this is Continue Reading

Fill up your November shooting schedule with this unique Holiday promotion. Plan a simple set with holiday related props like small trees, wrapped gifts, baskets, white wicker benches for children and so on. Hire a local individual to play Santa Claus. You will probably need to advertise for this, but most will already have their own outfits, and beards. Perhaps a relative can play the Continue Reading

After Halloween is over, it's time to get promoting our Boudoir Holiday specials. So we introduce the highly salable "Santa Baby" Promotion. This is one of out top three boudoir promotions and really brings in the customers. There's two ways to go with this. You can build a holiday set and offer a mini-session special, or just offer your regular Continue Reading

If you're running a boudoir studio, don't forget the guys in your marketing. Here, we plan a Facebook campaign targeted towards males that would like to buy a gift certificate for their wife/girlfriend. This should also tie into our "Santa Baby" boudoir campaign. First we should design a hard copy professional gift certificate. Your Pro-lab probably has  press printed cards Continue Reading

Here's a great promotion you can use to drum up last minute boudoir clients. For those clients who decide on a boudoir session for the holidays, but have waited too long to get any albums or wall portraits printed, this is a great way of offering them something and putting some cash in our hands.   This boudoir mini session Continue Reading

This is the right time to get working on your Valentine Boudoir photography to keep the studio busy during January and February. Design new materials and price lists if needed, Shoot new samples if required.

We have to continue planning to fill the slow season with as many ideas as we can. This one, can really create some note. Black and White portraits continue to be highly valued by the consumer and with a striking image, this can help set you apart from the competition.    

In most communities, January marks the beginning of wedding show season. While I truly believe in meeting potential clients eye to eye, we can plan a promotion that not only suits a show, but other types of promotion as well. For a show, we should at least have 4x6 handout cards available. This is of course in addition to other Continue Reading

Here's a great promotion you can hold during the January slow time. A Super Silly Sale is a kids only promotion that you can hold over the space of one or two weekends. The idea is a free shoot of the kids as long as they purchase a discount print package. The special is "Twice the Prints". So for instance, Continue Reading