It's a great time to run a special like this. Offer a double session for the price of one. Offer both an in-studio (or outdoors) 1 hour maternity session and a 1 hour newborn session for the price of one. Plus offer a gift certificate option so people can give it as a baby shower gift. Set a price for Continue Reading

Here's a great way to build some fast business and income. Hold a Facebook "Cutest (your city's) Baby/Toddler" contest. Contest Post (modify for yourself) Woo Hoo! It's time to start our first annual (your City's) Cutest Baby/Toddler Contest! You bring your Baby/Toddler (age 36 months or less) into our studio (clean, warm, and baby friendly) and we will have a one to Continue Reading

It's a great time to run a special like this. Offer a double session for the price of one. Offer both an in-studio 1 hour Senior session and a 1 hour outdoor session for the price of one. Set a price for the two mini sessions and promote it as $100 off. They have to buy this month, but the shoot can Continue Reading

Late August is a great time to run a family portrait promotion. The weather is still nice, fall is just around the corner, and people seem to be ready as they deal with back to school events. Time for us to plan a promotion we can run on Facebook, LinkedIn, etc. Perhaps there are some local retail outlets we can Continue Reading

This promotion is a bit different. It's designed to help us develop a list of new moms by getting them to submit a photo of their newborn to our website and capture their names, email, and baby's birthday. This can be used for future promotions as we'll require them to agree to an email release and liking our Facebook page, and to Continue Reading

With Halloween coming up in two months, it's time to start planning a Boudoir Special. We've used the theme of "Dark Angel" to tie into the event, but you can make it anything you want. With this theme, we have acquired a few special props to enhance the theme. A pair a large Adult size angel wings, and some material Continue Reading

With fall fast approaching, it's time to start planning a Family Portrait special. Depending on your location, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. But location or studio, either way this is Continue Reading

Fill up your November shooting schedule with this unique Holiday promotion. Plan a simple set with holiday related props like small trees, wrapped gifts, baskets, white wicker benches for children and so on. Hire a local individual to play Santa Claus. You will probably need to advertise for this, but most will already have their own outfits, and beards. Perhaps a relative can play the Continue Reading

After Halloween is over, it's time to get promoting our Boudoir Holiday specials. So we introduce the highly salable "Santa Baby" Promotion. This is one of out top three boudoir promotions and really brings in the customers. There's two ways to go with this. You can build a holiday set and offer a mini-session special, or just offer your regular Continue Reading

If you're running a boudoir studio, don't forget the guys in your marketing. Here, we plan a Facebook campaign targeted towards males that would like to buy a gift certificate for their wife/girlfriend. This should also tie into our "Santa Baby" boudoir campaign. First we should design a hard copy professional gift certificate. Your Pro-lab probably has  press printed cards Continue Reading