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Winter Headshot Sale
December 29, 2016 @ 8:00 am - 5:00 pm
This is a promotion you can run several times a year. I normally run it at least 3 times.
Remember, headshots are a growing business right now. The demand for quality headshot images for LinkedIN, business, acting, modelling and so on is at an all time high as our society shifts into an all online world.
So while this is a good promotion to run at any time of year, late winter to early spring is a good time to fill in a slow time of year.
First we should plan on who we want to attract. Businesses are always good, but also consider acting and modelling.
With businesses you might want to start with LinkedIN. If you have a LinkedIN account and have made local connections, it's a good idea to tap right into that market. Send them all individual messages with a promotional offer.
For instance, my standard headshot session is $249. I run a special at $100 off for a limited time.
Your local Chamber of Commerce is a great place to try as well. If you're not a member, consider joining. They usually have weekly or monthly meetings and invite members to attend and display. Offer a special for Chamber members.
Your Facebook page is the most affordable way of getting your word out. If you don't have a large number of likes yet, then use a promotion to the local community male/female 25-55 and try to find some target parameters that suit the kind of offer you want to make.
So let's get planning.
Who is my target? Business? Modelling? Acting?
Do I have enough sample images?
Who am I targeting to? Facebook? Chamber of Commerce? LinkedIN?