For the love of Photography
This promotion is a bit different. It's designed to help us develop a list of new moms by getting them to submit a photo of their newborn to our website and capture their names, email, and baby's birthday. This can be used for future promotions as we'll require them to agree to an email release and liking our Facebook page, and to Continue Reading
Let's launch our social media campaign by posting to our Facebook page and LinkedIN. For FaceBook, I'd pay to boost the post to my friends that like my page and friends of friends that like my page. Distribute posters and cards to retailers. Send bulk email campaign to your list of previous customers.
As this contest is a bit different, maybe create some really awesome newborn shots that will really tug at the heartstrings of a new mom. Offer to do a few free shoots if you're new at this in exchange for model release, or gather some of your newest work that you have permission to use.
Again, design some social media content as well as some 4x6 handout cards, and maybe a few 11x14 posters for in store display.
Distribute cards and posters to local shops, and post and launch social marketing campaign. Post on Facebook and share with other groups. Spend a few $ and boost the post to your local area. You may want to select an audience like this: within 25 miles of the studio female only age 18-30 With this promotion we're trying to reach Continue Reading
With Halloween coming up in two months, it's time to start planning a Boudoir Special. We've used the theme of "Dark Angel" to tie into the event, but you can make it anything you want. With this theme, we have acquired a few special props to enhance the theme. A pair a large Adult size angel wings, and some material Continue Reading
Time to get shooting for samples. If you can't find the accessories you want, look for them on eBay and other online sources.
With fall fast approaching, it's time to start planning a Family Portrait special. Depending on your location, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. But location or studio, either way this is Continue Reading
Time to design and print up hand out cards (4x6) and Social Networking promos.
If you have an archive of images from previous shoots, get some permission from the families to use them for promo. I certainly wouldn't do it without consent. If not, offer a few free family portrait sessions as long as they agree in advance to you using them in promo of your business.