Plan and Design Winter “Black and White” Sale

We have to continue planning to fill the slow season with as many ideas as we can. This one, can really create some note. Black and White portraits continue to be highly valued by the consumer and with a striking image, this can help set you apart from the competition.    

Start Planning Wedding Promo

In most communities, January marks the beginning of wedding show season. While I truly believe in meeting potential clients eye to eye, we can plan a promotion that not only suits a show, but other types of promotion as well. For a show, we should at least have 4x6 handout cards available. This is of course in addition to other Continue Reading

Start Planning 2016 Super Silly Cyber Sale

Here's a great promotion you can hold during the January slow time. A Super Silly Sale is a kids only promotion that you can hold over the space of one or two weekends. The idea is a free shoot of the kids as long as they purchase a discount print package. The special is "Twice the Prints". So for instance, Continue Reading

Create or select new sample images for Wedding Promo

Go over your existing files and see which ones you want to use for the promo. Remember, you must have a model release and permission of the customer if you're going to show client work. If you don't have what you want, It's time to start shooting for samples. Pick something unique and plan on blowing away the competition.

Send Wedding Promo to Press

Lets get the promo designed and sent to press ready for an early January launch