It's a great time to run a special like this. Offer a double session for the price of one.

Offer both an in-studio (or outdoors) 1 hour maternity session and a 1 hour newborn session for the price of one.

Plus offer a gift certificate option so people can give it as a baby shower gift.

Set a price for the two mini sessions and promote it as $100 off. The have to buy this month, but the shoot can be done any time in the current year.

Include the two shoots plus a free 5x7 and digi from one image.

The client may book the mini sessions, but you could also offer them an upgrade to a full session instead of a mini session.