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X-WR-CALDESC:Events for Photography Schoolhouse
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DTSTART:20170101T000000
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DTSTART:20170312T070000
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DTSTART:20171105T060000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170302T080000
DTEND;TZID=UTC:20170302T090000
DTSTAMP:20260617T082420
CREATED:20150223T232714Z
LAST-MODIFIED:20161129T135726Z
UID:2484-1488441600-1488445200@photographyschoolhouse.com
SUMMARY:Plan & Post Facebook Selfie Contest
DESCRIPTION:Here's a quick and easy promotion you can get going right away. The purpose is to build likes to your page. \n1. Tell them to "Like" your page\n2. Send us your best selfie in a message (we'll add them to the selfie contest album) (limit 2 per person)\n3. Share this status with your friends!!
URL:https://photographyschoolhouse.com/psh-event/plan-facebook-selfie-contest/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/33153709_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170305T080000
DTEND;TZID=UTC:20170305T090000
DTSTAMP:20260617T082420
CREATED:20150201T230900Z
LAST-MODIFIED:20161129T135758Z
UID:2450-1488700800-1488704400@photographyschoolhouse.com
SUMMARY:Send Pet days to Press
DESCRIPTION:
URL:https://photographyschoolhouse.com/psh-event/sent-pet-days-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170306T080000
DTEND;TZID=America/New_York:20170306T170000
DTSTAMP:20260617T082420
CREATED:20170305T160937Z
LAST-MODIFIED:20170305T162124Z
UID:5212-1488787200-1488819600@photographyschoolhouse.com
SUMMARY:Design Bridal Boudoir Campaign
DESCRIPTION:As spring approaches so does wedding season  in most areas of North America. This is the time for us to get a Bridal Boudoir promotion underway. \nThis promotion should be designed to run for an extended period of time. Or run it for the sprint\, and again in the fall. So our budget approach will be a bit different. \nThere are two kinds of brides we want to attract to this. If we shoot weddings ourselves\, we certainly want to make the offer to them\, but more than that we want to attract brides that either don't have their own pro-photographer or even if they do why they want to have their boudoir done by us. \nThe answer to getting brides from other pros is to position ourselves as the boudoir specialists that nobody can compete with. \nSo it's time to plot our strategy. \nAssuming this session will take place well before the wedding day\, we can assume the bride won't have any of her accessories yet. No flowers - probably not her dress and so on. But she may have her lingerie picked out\, or in not\, she may be will to go get it in time for the session. \nThe same applies to the garter. That is something she can get in advance and make a great accessory for the boudoir. \nThere's a wedding tradition about something borrowed and something blue. It may be possible to work those items into the shoot as well. \nSo I would make the investment and go get some silk bouquets that we can use as props. My studio has three bouquets of different designs and colors. We make them work. \nThe color white is usually associated with weddings. So I like the idea of having white accessories and props. A white comforter for bed shots\, white\, sheers\, and white organza that can be used to fabricate a veil. \nAlso don't forget to have her bring other items like her fiance's favorite shirt\, sports jersey\, hobby items etc. All of these cake for a well rounded boudoir session. \nHair and makeup should be done professionally. She might want to use her actual MUA for her wedding and pay her directly so it becomes a dry run for the wedding day. But if not\, she should be paying for a pro to do it for this session. \nThis can be a powerful marketing campaign\, and if you do shoot weddings as well\, it may very well bring you in a few new brides as well. \nNext step... shoot some samples. \n 
URL:https://photographyschoolhouse.com/psh-event/design-bridal-boudoir-campaign/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/03/bridal-boudoir-sudbury-photography.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170312T080000
DTEND;TZID=UTC:20170312T090000
DTSTAMP:20260617T082420
CREATED:20150201T231002Z
LAST-MODIFIED:20161129T135856Z
UID:2451-1489305600-1489309200@photographyschoolhouse.com
SUMMARY:Send out Pet Days Promo
DESCRIPTION:
URL:https://photographyschoolhouse.com/psh-event/send-out-pet-days-promo/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170313T080000
DTEND;TZID=UTC:20170313T090000
DTSTAMP:20260617T082420
CREATED:20150201T014355Z
LAST-MODIFIED:20161129T135920Z
UID:2425-1489392000-1489395600@photographyschoolhouse.com
SUMMARY:Send Wedding Plan Promo to printer
DESCRIPTION:All pieces to be sent to printer
URL:https://photographyschoolhouse.com/psh-event/send-wedding-plan-promo-to-printer/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170314T080000
DTEND;TZID=America/New_York:20170314T170000
DTSTAMP:20260617T082420
CREATED:20170305T162628Z
LAST-MODIFIED:20170305T162628Z
UID:5220-1489478400-1489510800@photographyschoolhouse.com
SUMMARY:Bridal Boudoir Campaign - Sample Shoot
DESCRIPTION:Time to get shooting samples. \nI'd contact some local models that will pose in exchange for free boudoir pictures. Try and convince them to have some white lingerie to bring. You have to make this work out for them as well as you. They need to walk away with some truly beautiful pictures to keep. If we work towards that goal they may be willing to go out and buy the lingerie we want them to have. \nIn the meantime we should have accumulated to props we talked about in the initial planning article. \nDon't forget to get a model release allowing you to use the images in your marketing. \n 
URL:https://photographyschoolhouse.com/psh-event/bridal-boudoir-campaign-sample-shoot/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170316T080000
DTEND;TZID=UTC:20170316T090000
DTSTAMP:20260617T082420
CREATED:20150201T214156Z
LAST-MODIFIED:20161129T140158Z
UID:2446-1489651200-1489654800@photographyschoolhouse.com
SUMMARY:Design Father's Day Promo
DESCRIPTION:Start Designing a Father's Day promo. \nPlan on a 4x6 @ 300 dpi hand out card for your studio and for other businesses to distribute. \nPlan a 72dpi version for an email blast\, and for Facebook Posts. \nStart shooting samples if you don't have some great ones. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-fathers-day-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/19749547_s.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170317T080000
DTEND;TZID=UTC:20170317T090000
DTSTAMP:20260617T082420
CREATED:20150201T204723Z
LAST-MODIFIED:20161129T140229Z
UID:2436-1489737600-1489741200@photographyschoolhouse.com
SUMMARY:Send Fairy day Promo to press
DESCRIPTION:
URL:https://photographyschoolhouse.com/psh-event/send-fairy-day-promo-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170318T080000
DTEND;TZID=UTC:20170318T090000
DTSTAMP:20260617T082420
CREATED:20150312T230130Z
LAST-MODIFIED:20161129T135951Z
UID:2500-1489824000-1489827600@photographyschoolhouse.com
SUMMARY:Design April "Let your Naughty out" Boudoir campaign for Facebook
DESCRIPTION:Now is the time to get designing a Facebook Campaign for your Boudoir clients. \nMany boudoir studios like to keep that business separate from their main studio business. So one way to get started it to design a new Facebook business page and brand it for your boudoir business only. \nTo get it started\, you can buy a Facebook ad designed to get people to "Like" your page. Define the distribution very carefully to your geographic area and target group. I recommend  ladies age 25-55. Don't go overboard on budget. Keep it small\, and cut it off when you get the first 100 likes. Of course you can also invite your previous boudoir customers to "Like" the page as well. \nWith 100 likes\, make a post with an offer. Here is one example: \n \nLet the post run for a few days and get some organic feedback. After a day or two pay $20 to "Boost Post". This should get your reach out to over 5000 people or so. \nThen\, sell sell sell. \nGood Luck
URL:https://photographyschoolhouse.com/psh-event/design-april-let-your-naughty-out-boudoir-campaign-for-facebook/
CATEGORIES:Initial planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170323T080000
DTEND;TZID=UTC:20170323T090000
DTSTAMP:20260617T082420
CREATED:20150201T211945Z
LAST-MODIFIED:20161129T140024Z
UID:2441-1490256000-1490259600@photographyschoolhouse.com
SUMMARY:Send Mother's Day Promo to Press
DESCRIPTION:
URL:https://photographyschoolhouse.com/psh-event/send-mothers-day-promo-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170324T080000
DTEND;TZID=UTC:20170324T090000
DTSTAMP:20260617T082420
CREATED:20150201T204543Z
LAST-MODIFIED:20161129T140050Z
UID:2435-1490342400-1490346000@photographyschoolhouse.com
SUMMARY:Send out Fairy Day Promo
DESCRIPTION:Distribute printed cards\, email blast and Facebook posting
URL:https://photographyschoolhouse.com/psh-event/send-out-fairy-day-promo/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170328T080000
DTEND;TZID=America/New_York:20170328T170000
DTSTAMP:20260617T082420
CREATED:20170305T163010Z
LAST-MODIFIED:20170305T163010Z
UID:5222-1490688000-1490720400@photographyschoolhouse.com
SUMMARY:Bridal Boudoir Campaign - Send to press
DESCRIPTION:Use your new sample images to create hard copy marketing material. \nA few new sample images on the wall would be a good start\, as well as a supply of 4x6 cards you can have printed to both give out to your existing clientele as well as place in any other businesses you may have a relationship with. \nYou can also get your email and social media ads designed at this time.
URL:https://photographyschoolhouse.com/psh-event/bridal-boudoir-campaign-send-to-press/
CATEGORIES:Send to Press
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