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PRODID:-//Photography Schoolhouse - ECPv6.3.3.1//NONSGML v1.0//EN
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METHOD:PUBLISH
X-WR-CALNAME:Photography Schoolhouse
X-ORIGINAL-URL:https://photographyschoolhouse.com
X-WR-CALDESC:Events for Photography Schoolhouse
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X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20170101T000000
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TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20170312T070000
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TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20171105T060000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20171020T080000
DTEND;TZID=UTC:20171020T170000
DTSTAMP:20260416T152940
CREATED:20151014T000627Z
LAST-MODIFIED:20161209T190057Z
UID:2848-1508486400-1508518800@photographyschoolhouse.com
SUMMARY:Get Samples for Santa's Workshop Promo
DESCRIPTION:Start shooting or looking for sample images to use for this promotion
URL:https://photographyschoolhouse.com/psh-event/get-samples-for-santas-workshop-promo/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171020T080000
DTEND;TZID=UTC:20171020T170000
DTSTAMP:20260416T152940
CREATED:20151125T014846Z
LAST-MODIFIED:20161209T190139Z
UID:3145-1508486400-1508518800@photographyschoolhouse.com
SUMMARY:Plan "Santa Baby" Boudoir Promo
DESCRIPTION:After Halloween is over\, it's time to get promoting our Boudoir Holiday specials. So we introduce the highly salable "Santa Baby" Promotion. \nThis is one of out top three boudoir promotions and really brings in the customers. \nThere's two ways to go with this. You can build a holiday set and offer a mini-session special\, or just offer your regular boudoir session at a special price. Personally\, I prefer the later. \nWe need to start shooting this in November\, so there's no time to lose. We need to design\, shoot samples\, get promo out and get shooting ASAP. For us\, we offer albums that can take up to three weeks to get produced so to make a Christmas or Holiday delivery we have to hustle. \nWe call the promotion "Santa Baby" \, and the slogan we use is "For the Sexiest Gift under the Tree". we obviously need images that will support that message. \nDoes the session have to include holiday items? Should the customer be dressed in something Santa? It's an option\, but I don't think it's strictly necessary. \nSo lets get planning so we can shoot samples asap. \n 
URL:https://photographyschoolhouse.com/psh-event/plan-santa-baby-boudoir-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/11/santa-baby-boudoir-photography-sale-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171027T080000
DTEND;TZID=UTC:20171027T170000
DTSTAMP:20260416T152940
CREATED:20151014T000827Z
LAST-MODIFIED:20161209T190210Z
UID:2849-1509091200-1509123600@photographyschoolhouse.com
SUMMARY:Send Santa's Workshop Promo to Press
DESCRIPTION:Start getting the 4x6 handout cards printed and the shooting set finalized
URL:https://photographyschoolhouse.com/psh-event/send-santa-promo-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171029T080000
DTEND;TZID=UTC:20171029T170000
DTSTAMP:20260416T152940
CREATED:20151125T015026Z
LAST-MODIFIED:20161209T190302Z
UID:3147-1509264000-1509296400@photographyschoolhouse.com
SUMMARY:Shoot "Santa Baby" Promo Images
DESCRIPTION:Lets get shooting and create awesome images for our promo.
URL:https://photographyschoolhouse.com/psh-event/shoot-santa-baby-promo-images/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171101T080000
DTEND;TZID=UTC:20171101T170000
DTSTAMP:20260416T152940
CREATED:20151014T001053Z
LAST-MODIFIED:20161209T190414Z
UID:2850-1509523200-1509555600@photographyschoolhouse.com
SUMMARY:Start Santa's Workshop Promotion
DESCRIPTION:Start distributing hand out cards to outlets and all Social marketing posted including Facebook\, Instagram\, Twitter etc...
URL:https://photographyschoolhouse.com/psh-event/start-santa-promotion/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171103T080000
DTEND;TZID=UTC:20171103T170000
DTSTAMP:20260416T152940
CREATED:20151125T015204Z
LAST-MODIFIED:20161209T190443Z
UID:3148-1509696000-1509728400@photographyschoolhouse.com
SUMMARY:Finalize  "Santa Baby" Promo design and send to press
DESCRIPTION:Get's get some 4x6 promo cards printed.
URL:https://photographyschoolhouse.com/psh-event/finalize-santa-baby-promo-design-and-send-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20171107
DTEND;VALUE=DATE:20171108
DTSTAMP:20260416T152940
CREATED:20170115T164632Z
LAST-MODIFIED:20170115T164632Z
UID:4969-1510012800-1510099199@photographyschoolhouse.com
SUMMARY:Design Boudoir Gift Special
DESCRIPTION:If you're running a boudoir studio\, don't forget the guys in your marketing.\nHere\, we plan a Facebook campaign targeted towards males that would like to buy a gift certificate for their wife/girlfriend. \nThis should also tie into our "Santa Baby" boudoir campaign. \nFirst we should design a hard copy professional gift certificate. Your Pro-lab probably has  press printed cards complete with envelopes that you can design quickly. They probably already have a template to use. \n \nThese are some samples from a lab I use. Simply pick a shape you like and design it as a gift certificate. \nYou may have an image already to use\, or you might have to choose an appropriate one.\n  \nI choose the pattern on the top left and design a certificate as below. \n \n 
URL:https://photographyschoolhouse.com/psh-event/design-boudoir-gift-special/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/gift-cert-boudoir-photography-sale-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171110T080000
DTEND;TZID=UTC:20171110T170000
DTSTAMP:20260416T152940
CREATED:20151125T015703Z
LAST-MODIFIED:20161209T190512Z
UID:3149-1510300800-1510333200@photographyschoolhouse.com
SUMMARY:Launch "Santa Baby" Promo Distribution and Social Campaign
DESCRIPTION:Start publishing to your social networks and distributing 4x6 handout cards with local vendors.
URL:https://photographyschoolhouse.com/psh-event/launch-santa-baby-promo-distribution-and-social-campaign/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171114T080000
DTEND;TZID=America/New_York:20171114T170000
DTSTAMP:20260416T152940
CREATED:20170115T164906Z
LAST-MODIFIED:20170115T164906Z
UID:4977-1510646400-1510678800@photographyschoolhouse.com
SUMMARY:Shoot sample images for Boudoir Gift Special
DESCRIPTION:If you don't have a suitable image for the Boudoir Gift Special\, it's time to get shooting.\n 
URL:https://photographyschoolhouse.com/psh-event/shoot-sample-images-for-boudoir-gift-special/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171116T080000
DTEND;TZID=America/New_York:20171116T170000
DTSTAMP:20260416T152940
CREATED:20170115T170348Z
LAST-MODIFIED:20170115T170348Z
UID:4983-1510819200-1510851600@photographyschoolhouse.com
SUMMARY:Design Boudoir Mini Session
DESCRIPTION:Here's a great promotion you can use to drum up last minute boudoir clients.\nFor those clients who decide on a boudoir session for the holidays\, but have waited too long to get any albums or wall portraits printed\, this is a great way of offering them something and putting some cash in our hands. \n  \nThis boudoir mini session only comes with 5 digital images so delivery can be instant. \nAnd being that the sessions are only an hour long\, you can book multiple clients into a single day of shooting. \nPlan on using this promotion on Facebook\, Pinterest or Instagram\, and send email to your client list. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-boudoir-mini-session/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/Boudoir-mini-sessions-2016.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171120T080000
DTEND;TZID=America/New_York:20171120T170000
DTSTAMP:20260416T152940
CREATED:20170115T165134Z
LAST-MODIFIED:20170115T165134Z
UID:4979-1511164800-1511197200@photographyschoolhouse.com
SUMMARY:Boudoir Gift Special - Send to press
DESCRIPTION:Order your gift cards complete with envelopes.\nThese cards can either be mailed to the purchaser\, or they can pick them up. \n 
URL:https://photographyschoolhouse.com/psh-event/boudoir-gift-special-send-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171122T080000
DTEND;TZID=America/New_York:20171122T170000
DTSTAMP:20260416T152940
CREATED:20170115T170608Z
LAST-MODIFIED:20170115T170608Z
UID:4986-1511337600-1511370000@photographyschoolhouse.com
SUMMARY:Boudoir Mini Session - Create or Select new Sample Images.
DESCRIPTION:If you have some images you can use for this promotion already\, then great. But if not\, it's time to get out the camera.\n 
URL:https://photographyschoolhouse.com/psh-event/boudoir-mini-session-create-or-select-new-sample-images/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171126T080000
DTEND;TZID=America/New_York:20171126T170000
DTSTAMP:20260416T152940
CREATED:20170115T170842Z
LAST-MODIFIED:20170115T170842Z
UID:4988-1511683200-1511715600@photographyschoolhouse.com
SUMMARY:Boudoir Mini Session - Send to Press
DESCRIPTION:While this promotion is designed mostly for Social Media\, why not design and print up 4x6 cards you can distribute with customer pickups\, and any affiliate vendors you have in the area. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/boudoir-mini-session-send-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171128T080000
DTEND;TZID=America/New_York:20171128T170000
DTSTAMP:20260416T152940
CREATED:20170115T165406Z
LAST-MODIFIED:20170115T165406Z
UID:4981-1511856000-1511888400@photographyschoolhouse.com
SUMMARY:Boudoir Gift Special - Start Promo
DESCRIPTION:Start a Facebook campaign to men only in your area.\nYou can choose to distribute promo 4x6 promo cards to any affiliate stores you have worked out a deal with. \n  \n  \n 
URL:https://photographyschoolhouse.com/psh-event/boudoir-gift-special-start-promo/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171130T080000
DTEND;TZID=America/New_York:20171130T170000
DTSTAMP:20260416T152940
CREATED:20170115T171023Z
LAST-MODIFIED:20170115T171023Z
UID:4990-1512028800-1512061200@photographyschoolhouse.com
SUMMARY:Boudoir Mini Session - Start Promo
DESCRIPTION:Time to launch our Social media Campaigns.
URL:https://photographyschoolhouse.com/psh-event/boudoir-mini-session-start-promo/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171201T080000
DTEND;TZID=UTC:20171201T090000
DTSTAMP:20260416T152940
CREATED:20150209T040710Z
LAST-MODIFIED:20161209T190540Z
UID:2466-1512115200-1512118800@photographyschoolhouse.com
SUMMARY:Plan Valentine Boudoir Sale
DESCRIPTION:This is the right time to get working on your Valentine Boudoir photography to keep the studio busy during January and February. \nDesign new materials and price lists if needed\, Shoot new samples if required.
URL:https://photographyschoolhouse.com/psh-event/plan-valentine-boudoir-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/01/Jump-start-your-boudoir-business.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171204T080000
DTEND;TZID=UTC:20171204T170000
DTSTAMP:20260416T152940
CREATED:20151125T024754Z
LAST-MODIFIED:20161209T190611Z
UID:3150-1512374400-1512406800@photographyschoolhouse.com
SUMMARY:Plan and Design Winter "Black and White" Sale
DESCRIPTION:We have to continue planning to fill the slow season with as many ideas as we can. This one\, can really create some note. \nBlack and White portraits continue to be highly valued by the consumer and with a striking image\, this can help set you apart from the competition. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/plan-and-design-winter-black-and-white-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/11/8675575_m-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171208T080000
DTEND;TZID=UTC:20171208T170000
DTSTAMP:20260416T152940
CREATED:20151123T022508Z
LAST-MODIFIED:20170115T160200Z
UID:3085-1512720000-1512752400@photographyschoolhouse.com
SUMMARY:Shoot new Promo images for Valentine Boudoir Special
DESCRIPTION:Now's the time to get shooting if you don't already have your own sample images ready to go
URL:https://photographyschoolhouse.com/psh-event/shoot-new-promo-images-for-valentine-boudoir-special/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171209T080000
DTEND;TZID=UTC:20171209T170000
DTSTAMP:20260416T152940
CREATED:20151203T002614Z
LAST-MODIFIED:20170115T160337Z
UID:3216-1512806400-1512838800@photographyschoolhouse.com
SUMMARY:Start Planning Wedding Promo
DESCRIPTION:In most communities\, January marks the beginning of wedding show season. While I truly believe in meeting potential clients eye to eye\, we can plan a promotion that not only suits a show\, but other types of promotion as well. \nFor a show\, we should at least have 4x6 handout cards available. This is of course in addition to other display prints and materials. The handout card is just to detail the promotion more than selling our quality as a photographer. That part is carried out by your display and your ability to talk to the customer. \nBut if we're designing for the show\, we can leverage our efforts into other types of promotions such as social media and so on. \nSo now it's time to set up the details of the promo. What is the offer? What is the price? How long is it valid for? \nShould it be a price discount or something free like an engagement portrait. Whatever it is\, it's going to be different for every studio. It will depend on your standing in the marketplace\, your skill level and other factors. \nSo lets get our thinking caps on.
URL:https://photographyschoolhouse.com/psh-event/start-planning-wedding-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/12/24963960_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171215T080000
DTEND;TZID=UTC:20171215T170000
DTSTAMP:20260416T152940
CREATED:20151125T024855Z
LAST-MODIFIED:20170115T160938Z
UID:3152-1513324800-1513357200@photographyschoolhouse.com
SUMMARY:Shoot samples for Winter "Black and White" Sale
DESCRIPTION:Find some unique concepts and just as unique models to create some stunning B&W portratis
URL:https://photographyschoolhouse.com/psh-event/shoot-samples-for-winter-black-and-white-sale/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171216T080000
DTEND;TZID=UTC:20171216T170000
DTSTAMP:20260416T152940
CREATED:20151203T004845Z
LAST-MODIFIED:20170115T161019Z
UID:3221-1513411200-1513443600@photographyschoolhouse.com
SUMMARY:Start Planning 2016 Super Silly Cyber Sale
DESCRIPTION:Here's a great promotion you can hold during the January slow time. \nA Super Silly Sale is a kids only promotion that you can hold over the space of one or two weekends. \nThe idea is a free shoot of the kids as long as they purchase a discount print package. The special is "Twice the Prints". \nSo for instance\, if they buy a $50 package they get $100 worth of prints. $25 = $50\, $100 = $200 ETC. \nSimply set up a few PayPal "Buy Now" Buttons on your website and get the promo out
URL:https://photographyschoolhouse.com/psh-event/start-planning-2016-super-silly-cyber-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/12/6595655_m-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171218T080000
DTEND;TZID=UTC:20171218T170000
DTSTAMP:20260416T152940
CREATED:20151203T002859Z
LAST-MODIFIED:20170115T161059Z
UID:3218-1513584000-1513616400@photographyschoolhouse.com
SUMMARY:Create or select new sample images for Wedding Promo
DESCRIPTION:Go over your existing files and see which ones you want to use for the promo. Remember\, you must have a model release and permission of the customer if you're going to show client work. \nIf you don't have what you want\, It's time to start shooting for samples. Pick something unique and plan on blowing away the competition.
URL:https://photographyschoolhouse.com/psh-event/create-or-select-new-sample-images-for-wedding-promo/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171222T080000
DTEND;TZID=UTC:20171222T170000
DTSTAMP:20260416T152940
CREATED:20151125T025155Z
LAST-MODIFIED:20170115T161134Z
UID:3153-1513929600-1513962000@photographyschoolhouse.com
SUMMARY:Send Winter "Black and White" Sale to press
DESCRIPTION:
URL:https://photographyschoolhouse.com/psh-event/send-winter-black-and-white-sale-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171227T080000
DTEND;TZID=UTC:20171227T170000
DTSTAMP:20260416T152940
CREATED:20151203T003046Z
LAST-MODIFIED:20170115T161210Z
UID:3219-1514361600-1514394000@photographyschoolhouse.com
SUMMARY:Send Wedding Promo to Press
DESCRIPTION:Lets get the promo designed and sent to press ready for an early January launch
URL:https://photographyschoolhouse.com/psh-event/send-wedding-promo-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171228T080000
DTEND;TZID=America/New_York:20171228T090000
DTSTAMP:20260416T152940
CREATED:20150209T040828Z
LAST-MODIFIED:20170115T161251Z
UID:2467-1514448000-1514451600@photographyschoolhouse.com
SUMMARY:Send Valentine Boudoir Promo to Press
DESCRIPTION:
URL:https://photographyschoolhouse.com/psh-event/send-valentine-boudoir-promo-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171229T080000
DTEND;TZID=UTC:20171229T170000
DTSTAMP:20260416T152940
CREATED:20151203T005036Z
LAST-MODIFIED:20170115T161331Z
UID:3224-1514534400-1514566800@photographyschoolhouse.com
SUMMARY:Create new SampleIimages for 2017 Super Silly Cyber Sale
DESCRIPTION:Select or create some fun kid images for your promo.
URL:https://photographyschoolhouse.com/psh-event/create-new-sample-images-for-2016-super-silly-cyber-sale/
CATEGORIES:Create new sample Images
END:VEVENT
END:VCALENDAR