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X-WR-CALDESC:Events for Photography Schoolhouse
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BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20170312T070000
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TZOFFSETTO:-0500
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DTSTART:20171105T060000
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DTSTART:20170101T000000
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170614T080000
DTEND;TZID=America/New_York:20170614T170000
DTSTAMP:20260416T061412
CREATED:20160612T195752Z
LAST-MODIFIED:20161207T010640Z
UID:4394-1497427200-1497459600@photographyschoolhouse.com
SUMMARY:Belly to Baby Promo - Create Sample Images
DESCRIPTION:If you don't have some images to pull from it's time to get shooting. \nYou could make some posts of Facebook to find a future mom and offer her a free maternity session with free prints in exchange for a model release. \nRemember\, if you're pulling from previous work you must have a release for permission to use the image. \n 
URL:https://photographyschoolhouse.com/psh-event/belly-to-baby-promo-create-sample-images/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170615T080000
DTEND;TZID=America/New_York:20170615T170000
DTSTAMP:20260416T061412
CREATED:20160612T184518Z
LAST-MODIFIED:20161207T010712Z
UID:4388-1497513600-1497546000@photographyschoolhouse.com
SUMMARY:Outdoor Portrait Sale - Prepare material for distribution
DESCRIPTION:Finish the layout and design\, and prepare all material for the launch. \nFacebook layout \n4x6 card layout \nemail layout
URL:https://photographyschoolhouse.com/psh-event/outdoor-portrait-sale-prepare-material-for-distribution/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170617T080000
DTEND;TZID=America/New_York:20170617T170000
DTSTAMP:20260416T061412
CREATED:20160612T184626Z
LAST-MODIFIED:20161207T010744Z
UID:4389-1497686400-1497718800@photographyschoolhouse.com
SUMMARY:Outdoor Portrait Sale - Launch Promotion
DESCRIPTION:Get all promo material out
URL:https://photographyschoolhouse.com/psh-event/outdoor-portrait-sale-launch-promotion/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170621T080000
DTEND;TZID=America/New_York:20170621T170000
DTSTAMP:20260416T061412
CREATED:20160612T195943Z
LAST-MODIFIED:20161207T010816Z
UID:4395-1498032000-1498064400@photographyschoolhouse.com
SUMMARY:Belly to Baby Promo - Send to press
DESCRIPTION:It's time to pull the final design together. \nRemember we want a design for Facebook \na design for 4x6 printed cards \nA design for an email campaign.
URL:https://photographyschoolhouse.com/psh-event/belly-to-baby-promo-send-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170622T080000
DTEND;TZID=America/New_York:20170622T170000
DTSTAMP:20260416T061412
CREATED:20160612T211156Z
LAST-MODIFIED:20161207T010846Z
UID:4397-1498118400-1498150800@photographyschoolhouse.com
SUMMARY:Cutest Baby/Toddler Contest
DESCRIPTION:Here's a great way to build some fast business and income. \nHold a Facebook "Cutest (your city's) Baby/Toddler" contest. \nContest Post (modify for yourself) \nWoo Hoo! It's time to start our first annual (your City's) Cutest Baby/Toddler Contest! \nYou bring your Baby/Toddler (age 36 months or less) into our studio (clean\, warm\, and baby friendly) and we will have a one to two hour stress free photo session with him/her at absolutely NO COST to you. \nA week or so after the session you will return to the studio for a viewing session where I will show you between 20 and 50 fully edited images from the session. You pick out your favorite and you will receive a FREE 8 X 10 print! You DO NOT have to purchase a single thing at the viewing\, the 8 X 10 is absolutely free. At this viewing additional prints may be purchased at 25% off of our regular pricing. Grandparents are welcome at the viewing 🙂 \nAt the beginning of (select a date) I will post a gallery with our favorite image of each baby and the one that receives the most "likes" wins! There will be two separate categories based on age (with each getting a $500 Grand Prize)\, one for newborn to 18 months and the other 18 to 36 months. Voting will run for exactly one week and the winner will receive a $500 Photo Session Certificate\, 2nd and 3rd place each receive a $100 certificate. These certificates can be applied towards prints\, canvas gallery wraps\, another session\, etc. and are good for 90 days from the date of issue. \nBe sure and become a fan of (your Facebook URL) to keep up with all of the details! This offer will be limited to no more than 50 babies.\nSo just call or text me (name) at (phone number)\, or you may email me at (email address) to schedule your session. \nThanks!
URL:https://photographyschoolhouse.com/psh-event/cutest-babytoddler-contest/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/06/shutterstock_62715262.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170624T080000
DTEND;TZID=America/New_York:20170624T170000
DTSTAMP:20260416T061412
CREATED:20160612T211443Z
LAST-MODIFIED:20161207T010920Z
UID:4399-1498291200-1498323600@photographyschoolhouse.com
SUMMARY:Cutest Baby/Toddler Contest - Get new Samples
DESCRIPTION:If you can't draw samples from previous shoots\, it's time to create some samples. \nSimply offer a free session or two to some new mom's in exchange for permission to use them in your advertising. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/cutest-babytoddler-contest-get-new-samples/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170628T080000
DTEND;TZID=America/New_York:20170628T170000
DTSTAMP:20260416T061412
CREATED:20160612T200051Z
LAST-MODIFIED:20161207T010948Z
UID:4396-1498636800-1498669200@photographyschoolhouse.com
SUMMARY:Belly to Baby Promo - Distribute Promo
DESCRIPTION:It's time - lets get the promo out
URL:https://photographyschoolhouse.com/psh-event/belly-to-baby-promo-distribute-promo/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170701T080000
DTEND;TZID=America/New_York:20170701T170000
DTSTAMP:20260416T061412
CREATED:20160623T183702Z
LAST-MODIFIED:20161207T011107Z
UID:4459-1498896000-1498928400@photographyschoolhouse.com
SUMMARY:Senior Photography Promotion
DESCRIPTION:It's a great time to run a special like this. Offer a double session for the price of one. \nOffer both an in-studio 1 hour Senior session and a 1 hour outdoor session for the price of one. \n  Set a price for the two mini sessions and promote it as $100 off. They have to buy this month\, but the shoot can be done any time in the current year. \nInclude the two shoots plus a free 5x7 and digi from one image. \nThe client may book the mini sessions\, but you could also offer them an upgrade to a full session instead of a mini session. \nYou should contact 3 or 4 High School Seniors from a Jr. class now. Offer them a free shoot if they become Senior Ambassadors and will actually sell sessions to they classmates. Offer them a cash or product bonus for every paid client they bring in.
URL:https://photographyschoolhouse.com/psh-event/senior-photography-promotion/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/06/JJS_6675.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170706T080000
DTEND;TZID=America/New_York:20170706T170000
DTSTAMP:20260416T061412
CREATED:20160612T211631Z
LAST-MODIFIED:20161207T011139Z
UID:4400-1499328000-1499360400@photographyschoolhouse.com
SUMMARY:Cutest Baby/Toddler Contest - Send to Press
DESCRIPTION:Design and Print promo \nDesign for Facebook \nDesign for 4x6 printed cards \nDesign for email distribution
URL:https://photographyschoolhouse.com/psh-event/cutest-babytoddler-contest-send-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170708T080000
DTEND;TZID=America/New_York:20170708T170000
DTSTAMP:20260416T061412
CREATED:20160624T131546Z
LAST-MODIFIED:20161207T011206Z
UID:4464-1499500800-1499533200@photographyschoolhouse.com
SUMMARY:Create new or Select Existing sample Senior Images
DESCRIPTION:It's time to either create new or select existing sample Senior Images. \nThis is a good time to work with the ambassadors you contacted in the first step and shoot their free sessions. By getting a signed model release from them and/or their parents\, you can use these images as samples in your promotion. \nRemember to shoot with three things in mind. \n\nShoot images for the Parents\nShoot images for the Senior\nShoot images for the friends of the Seniors\n\nThe parents are paying the bill. They HAVE to be satisfied with the results. They tend to be more conservative\, and still see their children as their "little kids" they will not react well to sexy looks and sexy clothes as a rule of thumb. \nThe Senior HAS to be satisfied. Their images have to reflect who they are and the image they want their friends to see. A bit sexier is usually ok\, but really it's whatever you discover about them during an interview. Research them - what they want. so you can shoot it. \nYour Business HAS to be satisfied. You do that by getting referral business in the door and you do that by amazing their friends. This is the time to let your creativity happen. Create images with a WOW factor that their friends will love. \nA creative Senior photo to impress their friends
URL:https://photographyschoolhouse.com/psh-event/create-new-or-select-existing-sample-senior-images/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170712T080000
DTEND;TZID=America/New_York:20170712T170000
DTSTAMP:20260416T061412
CREATED:20160612T211745Z
LAST-MODIFIED:20161207T011242Z
UID:4401-1499846400-1499878800@photographyschoolhouse.com
SUMMARY:Cutest Baby/Toddler Contest - Send Promo
DESCRIPTION:Distribute Promo to \nFacebook \nStores \nEmail
URL:https://photographyschoolhouse.com/psh-event/cutest-babytoddler-contest-send-promo/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170719T080000
DTEND;TZID=America/New_York:20170719T170000
DTSTAMP:20260416T061412
CREATED:20160624T135404Z
LAST-MODIFIED:20161207T011313Z
UID:4467-1500451200-1500483600@photographyschoolhouse.com
SUMMARY:Senior Photography Promo
DESCRIPTION:Design layouts for Social Media\, printed hand out cards and mailers. \nGet sample images and albums put on your ambassadors phones. \nGet printed handout material for your ambassadors and to use as package suffers. You can also distribute these through other retail locations that seniors or their parents shop at. \nOptional Idea: Contact a list broker like American Student Marketing and purchase a list for your local area. Use this as the basis of a mailing campaign. \n 
URL:https://photographyschoolhouse.com/psh-event/senior-photography-promo/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170726T080000
DTEND;TZID=America/New_York:20170726T170000
DTSTAMP:20260416T061412
CREATED:20160624T135644Z
LAST-MODIFIED:20161207T011343Z
UID:4468-1501056000-1501088400@photographyschoolhouse.com
SUMMARY:Distribute your Senior Photo Promo Material
DESCRIPTION:It's time to get your promo out. Last year's juniors are starting their Senior year and the buying starts now.
URL:https://photographyschoolhouse.com/psh-event/distribute-your-senior-photo-promo-material/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170801T080000
DTEND;TZID=America/New_York:20170801T170000
DTSTAMP:20260416T061412
CREATED:20160829T190235Z
LAST-MODIFIED:20161209T185008Z
UID:4629-1501574400-1501606800@photographyschoolhouse.com
SUMMARY:Summer Family Portrait Promo
DESCRIPTION:Late August is a great time to run a family portrait promotion. The weather is still nice\, fall is just around the corner\, and people seem to be ready as they deal with back to school events. \nTime for us to plan a promotion we can run on Facebook\, LinkedIn\, etc. \nPerhaps there are some local retail outlets we can partner with. Try and get sample photos as a display in their shop. \nPlan this one to launch in mid august.
URL:https://photographyschoolhouse.com/psh-event/summer-family-portrait-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/08/9289760_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170803T080000
DTEND;TZID=America/New_York:20170803T170000
DTSTAMP:20260416T061412
CREATED:20160829T190621Z
LAST-MODIFIED:20161209T185043Z
UID:4632-1501747200-1501779600@photographyschoolhouse.com
SUMMARY:Gather together sample images or shoot some samples
DESCRIPTION:If you're new to the family portrait business\, you've got to get some samples. \nOffer to shoot a few free sessions with family or people you know. Give them the shoot for free and maybe a 5x7 as long as they sign a model release so you can use the images in print or on the web. \nYou'll need more than one sample so I'd do this with a few. \nIf you already have sample images great. Gather them together for the promo.
URL:https://photographyschoolhouse.com/psh-event/gather-together-sample-images-or-shoot-some-samples/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170808T080000
DTEND;TZID=America/New_York:20170808T170000
DTSTAMP:20260416T061412
CREATED:20160829T192346Z
LAST-MODIFIED:20161209T185108Z
UID:4635-1502179200-1502211600@photographyschoolhouse.com
SUMMARY:Design and print promo social media\, posters and cards
DESCRIPTION:It's time to get a few poster's designed and printed that can be hung in shops you partner with. \nAlso print 4x6 promo cards that can be handed out or left in shops. \nMake sure you have your social media ads designed and ready to go.
URL:https://photographyschoolhouse.com/psh-event/design-and-print-promo-social-media-posters-and-cards/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170811T080000
DTEND;TZID=America/New_York:20170811T170000
DTSTAMP:20260416T061412
CREATED:20160829T195254Z
LAST-MODIFIED:20161209T185139Z
UID:4639-1502438400-1502470800@photographyschoolhouse.com
SUMMARY:Falling in Love with Baby - Model Search
DESCRIPTION:This promotion is a bit different. It's designed to help us develop a list of new moms by getting them to submit a photo of their newborn to our website and capture their names\, email\, and baby's birthday. \nThis can be used for future promotions as we'll require them to agree to an email release and liking our Facebook page\, and to share their post on their timeline. \nThe idea is the enter their baby's picture to with a completely free session and a small package of prints. Don't be skimpy\, make it worthwhile. \nDo some Facebook promo to get the word out and maybe share you post with other Facebook groups in your area that mom's are likely to visit. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/falling-in-love-with-baby-model-search/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/08/8783537_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170815T080000
DTEND;TZID=America/New_York:20170815T170000
DTSTAMP:20260416T061412
CREATED:20160829T192826Z
LAST-MODIFIED:20161209T185218Z
UID:4637-1502784000-1502816400@photographyschoolhouse.com
SUMMARY:Start Summer Family Photo Promotion
DESCRIPTION:Let's launch our social media campaign by posting to our Facebook page and LinkedIN. \nFor FaceBook\, I'd pay to boost the post to my friends that like my page and friends of friends that like my page. \nDistribute posters and cards to retailers. \nSend bulk email campaign to your list of previous customers. \n 
URL:https://photographyschoolhouse.com/psh-event/start-summer-family-photo-promotion/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170817T080000
DTEND;TZID=America/New_York:20170817T170000
DTSTAMP:20260416T061412
CREATED:20160829T195554Z
LAST-MODIFIED:20161209T185257Z
UID:4642-1502956800-1502989200@photographyschoolhouse.com
SUMMARY:Create new sample images for baby promo
DESCRIPTION:As this contest is a bit different\, maybe create some really awesome newborn shots that will really tug at the heartstrings of a new mom. \nOffer to do a few free shoots if you're new at this in exchange for model release\, or gather some of your newest work that you have permission to use. \n 
URL:https://photographyschoolhouse.com/psh-event/create-new-sample-images-for-baby-promo/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170820T080000
DTEND;TZID=America/New_York:20170820T170000
DTSTAMP:20260416T061412
CREATED:20160829T195832Z
LAST-MODIFIED:20161209T185320Z
UID:4644-1503216000-1503248400@photographyschoolhouse.com
SUMMARY:Design newborn promo and send to get printed
DESCRIPTION:Again\, design some social media content as well as some 4x6 handout cards\, and maybe a few 11x14 posters for in store display. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-newborn-promo-and-send-to-get-printed/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170829T080000
DTEND;TZID=America/New_York:20170829T170000
DTSTAMP:20260416T061412
CREATED:20160829T200229Z
LAST-MODIFIED:20161209T185357Z
UID:4646-1503993600-1504026000@photographyschoolhouse.com
SUMMARY:Time to start newborn baby promo
DESCRIPTION:Distribute cards and posters to local shops\, and post and launch social marketing campaign. \nPost on Facebook and share with other groups. Spend a few $ and boost the post to your local area. \nYou may want to select an audience like this: \n\nwithin 25 miles of the studio\nfemale only\nage 18-30\n\nWith this promotion we're trying to reach outside our normal group of people that already like our page.
URL:https://photographyschoolhouse.com/psh-event/time-to-start-newborn-baby-promo/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170901T080000
DTEND;TZID=UTC:20170901T170000
DTSTAMP:20260416T061412
CREATED:20151014T010645Z
LAST-MODIFIED:20161209T185507Z
UID:2851-1504252800-1504285200@photographyschoolhouse.com
SUMMARY:Start Planning Fall/Halloween Boudoir Special - Dark Angel
DESCRIPTION:With Halloween coming up in two months\, it's time to start planning a Boudoir Special. \nWe've used the theme of "Dark Angel" to tie into the event\, but you can make it anything you want. \nWith this theme\, we have acquired a few special props to enhance the theme. A pair a large Adult size angel wings\, and some material that resembles torn and tattered cheesecloth that's a dark grey. We got these from a local Halloween store with no problem\, and without spending a lot of money. \nPlan on shooting in late Sept. and early Oct. for Halloween delivery. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-fallhalloween-boudoir-special-dark-angel/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/01/IMG_7270.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170908T080000
DTEND;TZID=UTC:20170908T170000
DTSTAMP:20260416T061412
CREATED:20151014T010845Z
LAST-MODIFIED:20161209T185533Z
UID:2852-1504857600-1504890000@photographyschoolhouse.com
SUMMARY:Shoot sample images for Fall/Halloween Boudoir Special - Dark Angel
DESCRIPTION:Time to get shooting for samples. If you can't find the accessories you want\, look for them on eBay and other online sources.
URL:https://photographyschoolhouse.com/psh-event/shoot-sample-images-for-fallhalloween-boudoir-special-dark-angel/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170910T080000
DTEND;TZID=UTC:20170910T170000
DTSTAMP:20260416T061412
CREATED:20151014T053053Z
LAST-MODIFIED:20161209T185606Z
UID:2855-1505030400-1505062800@photographyschoolhouse.com
SUMMARY:Start Planning Fall Family Portrait Promotion
DESCRIPTION:With fall fast approaching\, it's time to start planning a Family Portrait special. \nDepending on your location\, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. \nBut location or studio\, either way this is the time to gt your thoughts in gear. \nPlan on shooting in late Sept. through early-med Nov. for holiday delivery. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-fall-family-portrait-promotion/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/10/shutterstock_117130666.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170915T080000
DTEND;TZID=UTC:20170915T170000
DTSTAMP:20260416T061412
CREATED:20151014T011041Z
LAST-MODIFIED:20161209T185640Z
UID:2853-1505462400-1505494800@photographyschoolhouse.com
SUMMARY:Send to Press - Fall/Halloween Boudoir Special - Dark Angel
DESCRIPTION:Time to design and print up hand out cards (4x6) and Social Networking promos. \n 
URL:https://photographyschoolhouse.com/psh-event/semd-to-press-fallhalloween-boudoir-special-dark-angel/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170918T080000
DTEND;TZID=UTC:20170918T170000
DTSTAMP:20260416T061412
CREATED:20151014T053452Z
LAST-MODIFIED:20161209T185708Z
UID:2857-1505721600-1505754000@photographyschoolhouse.com
SUMMARY:Start shooting or collecting images for Fall the Family Portrait Promotion
DESCRIPTION:If you have an archive of images from previous shoots\, get some permission from the families to use them for promo. I certainly wouldn't do it without consent. \nIf not\, offer a few free family portrait sessions as long as they agree in advance to you using them in promo of your business.
URL:https://photographyschoolhouse.com/psh-event/start-shooting-or-collecting-images-for-fall-the-family-portrait-promotion/
CATEGORIES:Create new sample Images
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170922T080000
DTEND;TZID=UTC:20170922T170000
DTSTAMP:20260416T061412
CREATED:20151014T011320Z
LAST-MODIFIED:20161209T185742Z
UID:2854-1506067200-1506099600@photographyschoolhouse.com
SUMMARY:Start Promo - Fall/Halloween Boudoir Special - Dark Angel
DESCRIPTION:Distribute hand out cards and start Social Marketing posts. \nPlan on shooting now until early Oct. for Halloween delivery
URL:https://photographyschoolhouse.com/psh-event/start-promo-fallhalloween-boudoir-special-dark-angel/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170925T080000
DTEND;TZID=UTC:20170925T170000
DTSTAMP:20260416T061412
CREATED:20151014T053738Z
LAST-MODIFIED:20161209T185826Z
UID:2858-1506326400-1506358800@photographyschoolhouse.com
SUMMARY:Send Fall Family Portrait offer to Press
DESCRIPTION:Design and print 4x6 handout cards featuring your family portrait special. Think about including holiday cards in your offer.
URL:https://photographyschoolhouse.com/psh-event/send-fall-family-portrait-offer-to-press/
CATEGORIES:Send to Press
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170930T080000
DTEND;TZID=UTC:20170930T170000
DTSTAMP:20260416T061412
CREATED:20151014T053933Z
LAST-MODIFIED:20161209T185859Z
UID:2859-1506758400-1506790800@photographyschoolhouse.com
SUMMARY:Start all promo on Fall Family Portrait offer
DESCRIPTION:Distribute the 4x6 cards to other businesses that may hand them out for you. \nPost the offer to all social networks and begin boosting posts with paid advertising. \n 
URL:https://photographyschoolhouse.com/psh-event/start-all-promo-on-fall-family-portrait-offer/
CATEGORIES:Send Promo
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171012T080000
DTEND;TZID=UTC:20171012T170000
DTSTAMP:20260416T061412
CREATED:20151013T235527Z
LAST-MODIFIED:20161209T190029Z
UID:2845-1507795200-1507827600@photographyschoolhouse.com
SUMMARY:Start Planning Santa's Workshop Promo
DESCRIPTION:Fill up your November shooting schedule with this unique Holiday promotion. \nPlan a simple set with holiday related props like small trees\, wrapped gifts\, baskets\, white wicker benches for children and so on. Hire a local individual to play Santa Claus. You will probably need to advertise for this\, but most will already have their own outfits\, and beards. Perhaps a relative can play the part. \nPlan on offering this on one weekend only. Take appointments an hour apart. Some photographers have tried to do 1/2 hour appointments\, however don't underestimate the amount of work these sessions will be. If you get a group of 3 kids you've got your work cut out for you. \nPlan on shooting early November for deliver late November or early December in time for people to mail holiday cards. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-santas-workshop-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/10/16866131_m-1.jpg
END:VEVENT
END:VCALENDAR