Bridal Boudoir Campaign - Send to press
2017-03-28 08:00 - 17:00 (America/New_York)
Use your new sample images to create hard copy marketing material.
A few new sample images on the wall would be a good start, as well as a supply of 4x6 cards you can have printed to both give out to your existing clientele as well as place in any other businesses you may have a relationship with.
You can also get your email and social media ads designed at this time.

Post April Naughty promo to Facebook
2017-04-01 08:00 - 09:00 UTC

Send Business Portrait Promo to Press
2017-04-02 08:00 - 09:00 UTC

Send Wedding Promo
2017-04-04 08:00 - 09:00 UTC

Bridal Boudoir Campaign - Launch Campaign and send promo
2017-04-05 08:00 - 17:00 (America/New_York)
Lets get our campaign underway.
I'd start with an email blast to your existing client list. At the same time I would get my ads posted on social media. Don't be afraid to spend a little money on paid advertising so you can reach a new audience and not just people that already know you.
Cross post your social media ads to other women's groups in your area.
Distribute you 4x6 cards to existing clients and any affiliate stores you have an agreement with. You could also approach some bridal shops in town for a co-promotion.

Send Mother's day promo
2017-04-07 08:00 - 09:00 UTC

Send out Business Portrait Promo
2017-04-09 08:00 - 09:00 UTC

Boost April Naughty Facebook promo
2017-04-15 08:00 - 09:00 UTC

Send Father's Day Promo to Press
2017-04-27 08:00 - 09:00 UTC

Boudoir Spring Sale
2017-05-01 08:00 - 17:00 (America/New_York)
It's time to start a Spring Boudoir photography sale.
As the temperatures start to rise in the south it's a great time to be shooting in the studio and bumping up our boudoir business.
Many boudoir studios like to keep that business separate from their main studio business. So if you haven't already, design a new Facebook business page and brand it for your boudoir business only.
Initially, the key is to get people to "like" your page. You can start by finding other Facebook groups in your area and posting there.
Do that by first creating a post on your boudoir page, then "share" the post to these other groups. That brings people to your page and you start building your likes.
You can also buy a Facebook ad designed to get people to "Like" your page. Define the distribution very carefully to your geographic area and target group. I recommend ladies age 25-55. Don't go overboard on budget. Keep it small, and cut it off when you get the first 100 likes. Of course you can also invite your previous boudoir customers to "Like" the page as well.
Once you have at least 100 likes, you can promote your ad to "People that like my page and their friends". Depending on the number of likes you have, you may want to start with small $5 posts, and increase your budget as your likes increase.
Let the post run for a few days and get some organic feedback. After a day or two pay $20 to "Boost Post". This should get your reach out to over 5000 people or so.
Then, sell sell sell.
Good Luck

Boudoir Spring Sale - create or select images
2017-05-03 08:00 - 17:00 (America/New_York)
You should always keep your advertising images fresh.
If you shoot a lot of client boudoir, you can ask them for a model release on an image you want to use. DO NOT use without their permission.
If you don't have any to use - start shooting. Get models who will give you a release for a free shoot and some images.
You need images that Facebook will approve for a paid ad. Their rules are a lot stricter for ads than they are for posts. If you show to much skin - your denied. If you show too much cleavage - your denied. So the trick here is to use images that say boudoir, without being too sexy.
Good Luck - Let's get shooting

Send Father's day promo
2017-05-04 08:00 - 09:00 UTC

Start Headshot Promotion
2017-05-06 08:00 - 17:00 (America/New_York)
Headshots are a growing business right now. The demand for quality headshot images for LinkedIN, business, acting, modelling and so on is at an all time high as our society shifts into an all online world.
So while this is a good promotion to run at any time of year, late winter to early spring is a good time to fill in a slow time of year.
First we should plan on who we want to attract. Businesses are always good, but also consider acting and modelling.
With businesses you might want to start with LinkedIN. If you have a LinkedIN account and have made local connections, it's a good idea to tap right into that market. Send them all individual messages with a promotional offer.
For instance, my standard headshot session is $249. I run a special at $100 off for a limited time.
Your local Chamber of Commerce is a great place to try as well. If you're not a member, consider joining. They usually have weekly or monthly meetings and invite members to attend and display. Offer a special for Chamber members.
Your Facebook page is the most affordable way of getting your word out. If you don't have a large number of likes yet, then use a promotion to the local community male/female 25-55 and try to find some target parameters that suit the kind of offer you want to make.
So let's get planning.
Who is my target? Business? Modelling? Acting?
Do I have enough sample images?
Who am I targeting to? Facebook? Chamber of Commerce? LinkedIN?

Boudoir Spring Sale - Send to Press
2017-05-10 08:00 - 17:00 (America/New_York)
Once we have our spring boudoir sale shot and designed, it's time to print some flyers.
Try this. Print up some 4x6 prints of your promo that can be handed out at other retail locations like lingerie shops. It's great to interact with these owners as well for on-going business.
Even offer to print up some display prints for their store.

Shoot new Headshot sample images
2017-05-12 08:00 - 17:00 (America/New_York)
If we don't have some awesome sample images, it's time we got some. That probably means we need to shoot a few sample sessions as long as we get a release to use them in advertising.
Decide on a niche to go after. Business, acting, modelling. They all have different styles of lighting and dress.

so let's get shooting.
Remember to consult our media library if you're not sure how to shoot these images.

Send Boudoir Spring Sale
2017-05-14 08:00 - 17:00 (America/New_York)
Lets get the promo out.
Start our Facebook campaign
Send an email blast to our customer list
Distribute the printed cards to shops and include in any finished orders your are packing.

Send Headshot Promo to press
2017-05-19 08:00 - 17:00 (America/New_York)
We should have some hardcopy to help get our promotion out.
If we're displaying at an event like a Chamber of Commerce meeting then we want both handout material and some display prints/portfolio.
For handout material I like to use 4x6 images with a promotional offer that I can put in their hand like a giant business card.
Display prints should be 8x10 and larger. I like 12x18 prints I get cheap from Costco. I leave them lose on my display table so people can look thru them. If they get damaged - so what. They only cost about $5 to replace.

Send Headshot Promo
2017-05-24 08:00 - 17:00 (America/New_York)
Time to get the promo out.
Send paid Facebook promo
Post samples to Facebook page and website
Get the LinkedIN messages out.
Display at a Chamber of Commerce meeting.

Outdoor Portrait Sale
2017-06-07
The nice weather is here. It's time we got outdoors and did some families and get some cash flow.
For a promotion like this, I'd try and make it a one weekend special only. Make it for a limited time like 45 minutes, Pick a location where you can work all day, and book them one after another.
A promotion like this should work well on Facebook as long as you have sufficient likes. Spend $20 to boost your post to everybody the "Likes and friends that like".
I'd print a supply of 4x6 handout cards at Costco and keep them around to stuff in every order that leaves the studio.
If you've got a location that will let you put some cards out, I'd do that as well.
Send a copy to your email list.

Outdoor Portrait Sale - Create new sample images
2017-06-09 08:00 - 17:00 (America/New_York)
If you're pulling an image from a previous shoot, remember you must have a release or some sort of permission to use it from the client.
If not, this is the time to find a family or somebody who will pose for free in exchange for free prints and give you a release.

Belly to Baby Promo
2017-06-10 08:00 - 17:00 (America/New_York)
It's a great time to run a special like this. Offer a double session for the price of one.
Offer both an in-studio (or outdoors) 1 hour maternity session and a 1 hour newborn session for the price of one.
Plus offer a gift certificate option so people can give it as a baby shower gift.
Set a price for the two mini sessions and promote it as $100 off. The have to buy this month, but the shoot can be done any time in the current year.
Include the two shoots plus a free 5x7 and digi from one image.
The client may book the mini sessions, but you could also offer them an upgrade to a full session instead of a mini session.

Belly to Baby Promo - Create Sample Images
2017-06-14 08:00 - 17:00 (America/New_York)
If you don't have some images to pull from it's time to get shooting.
You could make some posts of Facebook to find a future mom and offer her a free maternity session with free prints in exchange for a model release.
Remember, if you're pulling from previous work you must have a release for permission to use the image.

Outdoor Portrait Sale - Prepare material for distribution
2017-06-15 08:00 - 17:00 (America/New_York)
Finish the layout and design, and prepare all material for the launch.
Facebook layout
4x6 card layout
email layout

Outdoor Portrait Sale - Launch Promotion
2017-06-17 08:00 - 17:00 (America/New_York)
Get all promo material out

Belly to Baby Promo - Send to press
2017-06-21 08:00 - 17:00 (America/New_York)
It's time to pull the final design together.
Remember we want a design for Facebook
a design for 4x6 printed cards
A design for an email campaign.

Cutest Baby/Toddler Contest
2017-06-22 08:00 - 17:00 (America/New_York)
Here's a great way to build some fast business and income.
Hold a Facebook "Cutest (your city's) Baby/Toddler" contest.
Contest Post (modify for yourself)
Woo Hoo! It's time to start our first annual (your City's) Cutest Baby/Toddler Contest!
You bring your Baby/Toddler (age 36 months or less) into our studio (clean, warm, and baby friendly) and we will have a one to two hour stress free photo session with him/her at absolutely NO COST to you.
A week or so after the session you will return to the studio for a viewing session where I will show you between 20 and 50 fully edited images from the session. You pick out your favorite and you will receive a FREE 8 X 10 print! You DO NOT have to purchase a single thing at the viewing, the 8 X 10 is absolutely free. At this viewing additional prints may be purchased at 25% off of our regular pricing. Grandparents are welcome at the viewing 🙂
At the beginning of (select a date) I will post a gallery with our favorite image of each baby and the one that receives the most "likes" wins! There will be two separate categories based on age (with each getting a $500 Grand Prize), one for newborn to 18 months and the other 18 to 36 months. Voting will run for exactly one week and the winner will receive a $500 Photo Session Certificate, 2nd and 3rd place each receive a $100 certificate. These certificates can be applied towards prints, canvas gallery wraps, another session, etc. and are good for 90 days from the date of issue.
Be sure and become a fan of (your Facebook URL) to keep up with all of the details! This offer will be limited to no more than 50 babies.
So just call or text me (name) at (phone number), or you may email me at (email address) to schedule your session.
Thanks!

Cutest Baby/Toddler Contest - Get new Samples
2017-06-24 08:00 - 17:00 (America/New_York)
If you can't draw samples from previous shoots, it's time to create some samples.
Simply offer a free session or two to some new mom's in exchange for permission to use them in your advertising.

Belly to Baby Promo - Distribute Promo
2017-06-28 08:00 - 17:00 (America/New_York)
It's time - lets get the promo out

Senior Photography Promotion
2017-07-01 08:00 - 17:00 (America/New_York)
It's a great time to run a special like this. Offer a double session for the price of one.
Offer both an in-studio 1 hour Senior session and a 1 hour outdoor session for the price of one.
Set a price for the two mini sessions and promote it as $100 off. They have to buy this month, but the shoot can be done any time in the current year.
Include the two shoots plus a free 5x7 and digi from one image.
The client may book the mini sessions, but you could also offer them an upgrade to a full session instead of a mini session.
You should contact 3 or 4 High School Seniors from a Jr. class now. Offer them a free shoot if they become Senior Ambassadors and will actually sell sessions to they classmates. Offer them a cash or product bonus for every paid client they bring in.

Cutest Baby/Toddler Contest - Send to Press
2017-07-06 08:00 - 17:00 (America/New_York)
Design and Print promo
Design for Facebook
Design for 4x6 printed cards
Design for email distribution
