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X-WR-CALDESC:Events for Photography Schoolhouse
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DTSTART:20170101T000000
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DTSTART:20170312T070000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170910T080000
DTEND;TZID=UTC:20170910T170000
DTSTAMP:20260427T114816
CREATED:20151014T053053Z
LAST-MODIFIED:20161209T185606Z
UID:2855-1505030400-1505062800@photographyschoolhouse.com
SUMMARY:Start Planning Fall Family Portrait Promotion
DESCRIPTION:With fall fast approaching\, it's time to start planning a Family Portrait special. \nDepending on your location\, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. \nBut location or studio\, either way this is the time to gt your thoughts in gear. \nPlan on shooting in late Sept. through early-med Nov. for holiday delivery. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-fall-family-portrait-promotion/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/10/shutterstock_117130666.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171012T080000
DTEND;TZID=UTC:20171012T170000
DTSTAMP:20260427T114816
CREATED:20151013T235527Z
LAST-MODIFIED:20161209T190029Z
UID:2845-1507795200-1507827600@photographyschoolhouse.com
SUMMARY:Start Planning Santa's Workshop Promo
DESCRIPTION:Fill up your November shooting schedule with this unique Holiday promotion. \nPlan a simple set with holiday related props like small trees\, wrapped gifts\, baskets\, white wicker benches for children and so on. Hire a local individual to play Santa Claus. You will probably need to advertise for this\, but most will already have their own outfits\, and beards. Perhaps a relative can play the part. \nPlan on offering this on one weekend only. Take appointments an hour apart. Some photographers have tried to do 1/2 hour appointments\, however don't underestimate the amount of work these sessions will be. If you get a group of 3 kids you've got your work cut out for you. \nPlan on shooting early November for deliver late November or early December in time for people to mail holiday cards. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-santas-workshop-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/10/16866131_m-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171020T080000
DTEND;TZID=UTC:20171020T170000
DTSTAMP:20260427T114816
CREATED:20151125T014846Z
LAST-MODIFIED:20161209T190139Z
UID:3145-1508486400-1508518800@photographyschoolhouse.com
SUMMARY:Plan "Santa Baby" Boudoir Promo
DESCRIPTION:After Halloween is over\, it's time to get promoting our Boudoir Holiday specials. So we introduce the highly salable "Santa Baby" Promotion. \nThis is one of out top three boudoir promotions and really brings in the customers. \nThere's two ways to go with this. You can build a holiday set and offer a mini-session special\, or just offer your regular boudoir session at a special price. Personally\, I prefer the later. \nWe need to start shooting this in November\, so there's no time to lose. We need to design\, shoot samples\, get promo out and get shooting ASAP. For us\, we offer albums that can take up to three weeks to get produced so to make a Christmas or Holiday delivery we have to hustle. \nWe call the promotion "Santa Baby" \, and the slogan we use is "For the Sexiest Gift under the Tree". we obviously need images that will support that message. \nDoes the session have to include holiday items? Should the customer be dressed in something Santa? It's an option\, but I don't think it's strictly necessary. \nSo lets get planning so we can shoot samples asap. \n 
URL:https://photographyschoolhouse.com/psh-event/plan-santa-baby-boudoir-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/11/santa-baby-boudoir-photography-sale-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20171107
DTEND;VALUE=DATE:20171108
DTSTAMP:20260427T114816
CREATED:20170115T164632Z
LAST-MODIFIED:20170115T164632Z
UID:4969-1510012800-1510099199@photographyschoolhouse.com
SUMMARY:Design Boudoir Gift Special
DESCRIPTION:If you're running a boudoir studio\, don't forget the guys in your marketing.\nHere\, we plan a Facebook campaign targeted towards males that would like to buy a gift certificate for their wife/girlfriend. \nThis should also tie into our "Santa Baby" boudoir campaign. \nFirst we should design a hard copy professional gift certificate. Your Pro-lab probably has  press printed cards complete with envelopes that you can design quickly. They probably already have a template to use. \n \nThese are some samples from a lab I use. Simply pick a shape you like and design it as a gift certificate. \nYou may have an image already to use\, or you might have to choose an appropriate one.\n  \nI choose the pattern on the top left and design a certificate as below. \n \n 
URL:https://photographyschoolhouse.com/psh-event/design-boudoir-gift-special/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/gift-cert-boudoir-photography-sale-2.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171116T080000
DTEND;TZID=America/New_York:20171116T170000
DTSTAMP:20260427T114816
CREATED:20170115T170348Z
LAST-MODIFIED:20170115T170348Z
UID:4983-1510819200-1510851600@photographyschoolhouse.com
SUMMARY:Design Boudoir Mini Session
DESCRIPTION:Here's a great promotion you can use to drum up last minute boudoir clients.\nFor those clients who decide on a boudoir session for the holidays\, but have waited too long to get any albums or wall portraits printed\, this is a great way of offering them something and putting some cash in our hands. \n  \nThis boudoir mini session only comes with 5 digital images so delivery can be instant. \nAnd being that the sessions are only an hour long\, you can book multiple clients into a single day of shooting. \nPlan on using this promotion on Facebook\, Pinterest or Instagram\, and send email to your client list. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-boudoir-mini-session/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/Boudoir-mini-sessions-2016.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171201T080000
DTEND;TZID=UTC:20171201T090000
DTSTAMP:20260427T114816
CREATED:20150209T040710Z
LAST-MODIFIED:20161209T190540Z
UID:2466-1512115200-1512118800@photographyschoolhouse.com
SUMMARY:Plan Valentine Boudoir Sale
DESCRIPTION:This is the right time to get working on your Valentine Boudoir photography to keep the studio busy during January and February. \nDesign new materials and price lists if needed\, Shoot new samples if required.
URL:https://photographyschoolhouse.com/psh-event/plan-valentine-boudoir-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/01/Jump-start-your-boudoir-business.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171204T080000
DTEND;TZID=UTC:20171204T170000
DTSTAMP:20260427T114816
CREATED:20151125T024754Z
LAST-MODIFIED:20161209T190611Z
UID:3150-1512374400-1512406800@photographyschoolhouse.com
SUMMARY:Plan and Design Winter "Black and White" Sale
DESCRIPTION:We have to continue planning to fill the slow season with as many ideas as we can. This one\, can really create some note. \nBlack and White portraits continue to be highly valued by the consumer and with a striking image\, this can help set you apart from the competition. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/plan-and-design-winter-black-and-white-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/11/8675575_m-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171209T080000
DTEND;TZID=UTC:20171209T170000
DTSTAMP:20260427T114816
CREATED:20151203T002614Z
LAST-MODIFIED:20170115T160337Z
UID:3216-1512806400-1512838800@photographyschoolhouse.com
SUMMARY:Start Planning Wedding Promo
DESCRIPTION:In most communities\, January marks the beginning of wedding show season. While I truly believe in meeting potential clients eye to eye\, we can plan a promotion that not only suits a show\, but other types of promotion as well. \nFor a show\, we should at least have 4x6 handout cards available. This is of course in addition to other display prints and materials. The handout card is just to detail the promotion more than selling our quality as a photographer. That part is carried out by your display and your ability to talk to the customer. \nBut if we're designing for the show\, we can leverage our efforts into other types of promotions such as social media and so on. \nSo now it's time to set up the details of the promo. What is the offer? What is the price? How long is it valid for? \nShould it be a price discount or something free like an engagement portrait. Whatever it is\, it's going to be different for every studio. It will depend on your standing in the marketplace\, your skill level and other factors. \nSo lets get our thinking caps on.
URL:https://photographyschoolhouse.com/psh-event/start-planning-wedding-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/12/24963960_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171216T080000
DTEND;TZID=UTC:20171216T170000
DTSTAMP:20260427T114816
CREATED:20151203T004845Z
LAST-MODIFIED:20170115T161019Z
UID:3221-1513411200-1513443600@photographyschoolhouse.com
SUMMARY:Start Planning 2016 Super Silly Cyber Sale
DESCRIPTION:Here's a great promotion you can hold during the January slow time. \nA Super Silly Sale is a kids only promotion that you can hold over the space of one or two weekends. \nThe idea is a free shoot of the kids as long as they purchase a discount print package. The special is "Twice the Prints". \nSo for instance\, if they buy a $50 package they get $100 worth of prints. $25 = $50\, $100 = $200 ETC. \nSimply set up a few PayPal "Buy Now" Buttons on your website and get the promo out
URL:https://photographyschoolhouse.com/psh-event/start-planning-2016-super-silly-cyber-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/12/6595655_m-1.jpg
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