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X-WR-CALDESC:Events for Photography Schoolhouse
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DTSTART;TZID=America/New_York:20170306T080000
DTEND;TZID=America/New_York:20170306T170000
DTSTAMP:20260427T065113
CREATED:20170305T160937Z
LAST-MODIFIED:20170305T162124Z
UID:5212-1488787200-1488819600@photographyschoolhouse.com
SUMMARY:Design Bridal Boudoir Campaign
DESCRIPTION:As spring approaches so does wedding season  in most areas of North America. This is the time for us to get a Bridal Boudoir promotion underway. \nThis promotion should be designed to run for an extended period of time. Or run it for the sprint\, and again in the fall. So our budget approach will be a bit different. \nThere are two kinds of brides we want to attract to this. If we shoot weddings ourselves\, we certainly want to make the offer to them\, but more than that we want to attract brides that either don't have their own pro-photographer or even if they do why they want to have their boudoir done by us. \nThe answer to getting brides from other pros is to position ourselves as the boudoir specialists that nobody can compete with. \nSo it's time to plot our strategy. \nAssuming this session will take place well before the wedding day\, we can assume the bride won't have any of her accessories yet. No flowers - probably not her dress and so on. But she may have her lingerie picked out\, or in not\, she may be will to go get it in time for the session. \nThe same applies to the garter. That is something she can get in advance and make a great accessory for the boudoir. \nThere's a wedding tradition about something borrowed and something blue. It may be possible to work those items into the shoot as well. \nSo I would make the investment and go get some silk bouquets that we can use as props. My studio has three bouquets of different designs and colors. We make them work. \nThe color white is usually associated with weddings. So I like the idea of having white accessories and props. A white comforter for bed shots\, white\, sheers\, and white organza that can be used to fabricate a veil. \nAlso don't forget to have her bring other items like her fiance's favorite shirt\, sports jersey\, hobby items etc. All of these cake for a well rounded boudoir session. \nHair and makeup should be done professionally. She might want to use her actual MUA for her wedding and pay her directly so it becomes a dry run for the wedding day. But if not\, she should be paying for a pro to do it for this session. \nThis can be a powerful marketing campaign\, and if you do shoot weddings as well\, it may very well bring you in a few new brides as well. \nNext step... shoot some samples. \n 
URL:https://photographyschoolhouse.com/psh-event/design-bridal-boudoir-campaign/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/03/bridal-boudoir-sudbury-photography.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170302T080000
DTEND;TZID=UTC:20170302T090000
DTSTAMP:20260427T065113
CREATED:20150223T232714Z
LAST-MODIFIED:20161129T135726Z
UID:2484-1488441600-1488445200@photographyschoolhouse.com
SUMMARY:Plan & Post Facebook Selfie Contest
DESCRIPTION:Here's a quick and easy promotion you can get going right away. The purpose is to build likes to your page. \n1. Tell them to "Like" your page\n2. Send us your best selfie in a message (we'll add them to the selfie contest album) (limit 2 per person)\n3. Share this status with your friends!!
URL:https://photographyschoolhouse.com/psh-event/plan-facebook-selfie-contest/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/33153709_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170226T080000
DTEND;TZID=UTC:20170226T090000
DTSTAMP:20260427T065113
CREATED:20150201T232932Z
LAST-MODIFIED:20161129T135647Z
UID:2452-1488096000-1488099600@photographyschoolhouse.com
SUMMARY:Design Business Portrait Promo
DESCRIPTION:This is still my favorite way of building a photography business. The business portrait is a direct way to bring new faces into your studio that will keep coming back for other products. \nAs always\, if you don't have a portfolio of images to use\, then start shooting some samples of friends. \nGet a list of local businesses from your Chamber of Commerce as one awesome source of free information. \nNext\, you can download our Business Portrait Marketing Kit here \nAlso check our our video on shooting Business portraits here \nAnd a second video here \nYou can not only do a mailing campaign\, but a phone campaign as well.
URL:https://photographyschoolhouse.com/psh-event/design-business-portrait-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/10424947_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170212T080000
DTEND;TZID=UTC:20170212T090000
DTSTAMP:20260427T065113
CREATED:20150201T230627Z
LAST-MODIFIED:20161129T135449Z
UID:2448-1486886400-1486890000@photographyschoolhouse.com
SUMMARY:Design Pet Days Promo
DESCRIPTION:Fill in the empty times in your calendar with a Pet Days Promotion. \nThis can be surprisingly effective. People love their pets. So take a single weekend and make a go of it. \nPartner with a local SPCA or animal shelter and adjust your sitting fee so part of the fee or a large bag of pet food is part of the sitting fee. Get them to help with the promotion with posters and handouts. \nDesign a 4x6@300dpi handout card for you studio and neighboring pet stores. Take them around and build relationships with the owners. \nAlso have a 72dpi version for you email blast and Facebook posts. \nAs always\, shoot some samples if you don't have any. A few free sessions to friends should do it\, \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-pet-days-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/5912263_s.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170211T080000
DTEND;TZID=UTC:20170211T090000
DTSTAMP:20260427T065113
CREATED:20150201T205642Z
LAST-MODIFIED:20161129T135412Z
UID:2437-1486800000-1486803600@photographyschoolhouse.com
SUMMARY:Design Fairy Day Promo
DESCRIPTION:This one can take a bit of getting ready\, but it's a tremendously successful and profitable promotion. \nFirst you have to collect the items to build the set. Here are some suppliers you can use. \nGiant Mushroom - New Creation Photo and Denny Mfg. \nRocks\, trees\, etc - Studio Specialties \nCostumes - enchantedfairyware.com \nPlexi-mirror - local glass shop \nIf you're new to this you have to get a set built and get some sample images. \nBut you should start planning a mid April shoot now \nCheck out our Ditto Cam of how to Shoot the Fairy Portrait here \n 
URL:https://photographyschoolhouse.com/psh-event/design-fairy-day-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/IMG_2129.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170209T080000
DTEND;TZID=UTC:20170209T090000
DTSTAMP:20260427T065113
CREATED:20150201T212958Z
LAST-MODIFIED:20161129T135312Z
UID:2442-1486627200-1486630800@photographyschoolhouse.com
SUMMARY:Design Mother's Day Promo
DESCRIPTION:Start designing a Mother's Day Promo \nHelp dads surprise mom on Mothers day with beautiful studio portraits of their children. \nPlan on shoot new material if you don't already have some\, then print up 4x6 cards for distribution through you studio and other vendors. \nUse the same design at 72 dpi for an email blast\, and again for your Facebook postings.
URL:https://photographyschoolhouse.com/psh-event/design-mothers-day-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/8941801_s.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170203T080000
DTEND;TZID=UTC:20170203T090000
DTSTAMP:20260427T065113
CREATED:20150201T201304Z
LAST-MODIFIED:20161129T135108Z
UID:2429-1486108800-1486112400@photographyschoolhouse.com
SUMMARY:Plan Easter Bunny Promo
DESCRIPTION:Fill up your March shooting schedule with this unique Easter promotion. \nPlan a simple high key set with Easter related props like painted eggs\, baskets\, white wicker benches for children and so on. Rent or borrow two live bunnys  from a pet supply store complete with cage\, food\, litter etc. \nPlan on shooting March 7-21\, 2015 for deliver late March and early April. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting.
URL:https://photographyschoolhouse.com/psh-event/plan-easter-bunny-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/9191543_s.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170201T080000
DTEND;TZID=UTC:20170201T090000
DTSTAMP:20260427T065113
CREATED:20150201T014154Z
LAST-MODIFIED:20161129T135027Z
UID:2424-1485936000-1485939600@photographyschoolhouse.com
SUMMARY:Design Wedding Promo Plan
DESCRIPTION:Design and plan a Wedding promotion that will be launched in April to book weddings for  the fall of this year. \nMost communities hold major wedding shows in January so you've either just finished those or you missed them. \nMany areas also have smaller shows anywhere from June to September\, so it's time to get ready for those. \nIf you're new to this\, you first need sample images\, so it's time to get shooting with models\, friends whatever you can find. \nIf you've done this for a while now\, it's a good time for a re-fresh. New images\, new samples and so on. \nYou'll need large sample display prints\, sample albums\, price lists\, hand out material\, Facebook cards\, eMail blast images and so on.
URL:https://photographyschoolhouse.com/psh-event/design-wedding-plan/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2014/01/Start-pro-weddings-part-two.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20161229T080000
DTEND;TZID=America/New_York:20161229T170000
DTSTAMP:20260427T065113
CREATED:20170116T160342Z
LAST-MODIFIED:20170116T160342Z
UID:4995-1482998400-1483030800@photographyschoolhouse.com
SUMMARY:Winter Headshot Sale
DESCRIPTION:This is a promotion you can run several times a year. I normally run it at least 3 times. \n  \nRemember\, headshots are a growing business right now. The demand for quality headshot images for LinkedIN\, business\, acting\, modelling and so on is at an all time high as our society shifts into an all online world. \nSo while this is a good promotion to run at any time of year\, late winter to early spring is a good time to fill in a slow time of year. \nFirst we should plan on who we want to attract. Businesses are always good\, but also consider acting and modelling. \nWith businesses you might want to start with LinkedIN. If you have a LinkedIN account and have made local connections\, it's a good idea to tap right into that market. Send them all individual messages with a promotional offer. \nFor instance\, my standard headshot session is $249. I run a special at $100 off for a limited time. \nYour local Chamber of Commerce is a great place to try as well. If you're not a member\, consider joining. They usually have weekly or monthly meetings and invite members to attend and display. Offer a special for Chamber members. \nYour Facebook page is the most affordable way of getting your word out. If you don't have a large number of likes yet\, then use a promotion to the local community male/female 25-55 and try to find some target parameters that suit the kind of offer you want to make. \nSo let's get planning. \nWho is my target? Business? Modelling? Acting? \nDo I have enough sample images? \nWho am I targeting to? Facebook? Chamber of Commerce? LinkedIN?
URL:https://photographyschoolhouse.com/psh-event/winter-headshot-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/29864208_s-1.jpg
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