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X-WR-CALDESC:Events for Photography Schoolhouse
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DTSTART:20170101T000000
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DTSTART:20160313T070000
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DTSTART:20161106T060000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20171216T080000
DTEND;TZID=UTC:20171216T170000
DTSTAMP:20260427T040819
CREATED:20151203T004845Z
LAST-MODIFIED:20170115T161019Z
UID:3221-1513411200-1513443600@photographyschoolhouse.com
SUMMARY:Start Planning 2016 Super Silly Cyber Sale
DESCRIPTION:Here's a great promotion you can hold during the January slow time. \nA Super Silly Sale is a kids only promotion that you can hold over the space of one or two weekends. \nThe idea is a free shoot of the kids as long as they purchase a discount print package. The special is "Twice the Prints". \nSo for instance\, if they buy a $50 package they get $100 worth of prints. $25 = $50\, $100 = $200 ETC. \nSimply set up a few PayPal "Buy Now" Buttons on your website and get the promo out
URL:https://photographyschoolhouse.com/psh-event/start-planning-2016-super-silly-cyber-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/12/6595655_m-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171209T080000
DTEND;TZID=UTC:20171209T170000
DTSTAMP:20260427T040819
CREATED:20151203T002614Z
LAST-MODIFIED:20170115T160337Z
UID:3216-1512806400-1512838800@photographyschoolhouse.com
SUMMARY:Start Planning Wedding Promo
DESCRIPTION:In most communities\, January marks the beginning of wedding show season. While I truly believe in meeting potential clients eye to eye\, we can plan a promotion that not only suits a show\, but other types of promotion as well. \nFor a show\, we should at least have 4x6 handout cards available. This is of course in addition to other display prints and materials. The handout card is just to detail the promotion more than selling our quality as a photographer. That part is carried out by your display and your ability to talk to the customer. \nBut if we're designing for the show\, we can leverage our efforts into other types of promotions such as social media and so on. \nSo now it's time to set up the details of the promo. What is the offer? What is the price? How long is it valid for? \nShould it be a price discount or something free like an engagement portrait. Whatever it is\, it's going to be different for every studio. It will depend on your standing in the marketplace\, your skill level and other factors. \nSo lets get our thinking caps on.
URL:https://photographyschoolhouse.com/psh-event/start-planning-wedding-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/12/24963960_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171204T080000
DTEND;TZID=UTC:20171204T170000
DTSTAMP:20260427T040819
CREATED:20151125T024754Z
LAST-MODIFIED:20161209T190611Z
UID:3150-1512374400-1512406800@photographyschoolhouse.com
SUMMARY:Plan and Design Winter "Black and White" Sale
DESCRIPTION:We have to continue planning to fill the slow season with as many ideas as we can. This one\, can really create some note. \nBlack and White portraits continue to be highly valued by the consumer and with a striking image\, this can help set you apart from the competition. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/plan-and-design-winter-black-and-white-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/11/8675575_m-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171201T080000
DTEND;TZID=UTC:20171201T090000
DTSTAMP:20260427T040819
CREATED:20150209T040710Z
LAST-MODIFIED:20161209T190540Z
UID:2466-1512115200-1512118800@photographyschoolhouse.com
SUMMARY:Plan Valentine Boudoir Sale
DESCRIPTION:This is the right time to get working on your Valentine Boudoir photography to keep the studio busy during January and February. \nDesign new materials and price lists if needed\, Shoot new samples if required.
URL:https://photographyschoolhouse.com/psh-event/plan-valentine-boudoir-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/01/Jump-start-your-boudoir-business.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20171116T080000
DTEND;TZID=America/New_York:20171116T170000
DTSTAMP:20260427T040819
CREATED:20170115T170348Z
LAST-MODIFIED:20170115T170348Z
UID:4983-1510819200-1510851600@photographyschoolhouse.com
SUMMARY:Design Boudoir Mini Session
DESCRIPTION:Here's a great promotion you can use to drum up last minute boudoir clients.\nFor those clients who decide on a boudoir session for the holidays\, but have waited too long to get any albums or wall portraits printed\, this is a great way of offering them something and putting some cash in our hands. \n  \nThis boudoir mini session only comes with 5 digital images so delivery can be instant. \nAnd being that the sessions are only an hour long\, you can book multiple clients into a single day of shooting. \nPlan on using this promotion on Facebook\, Pinterest or Instagram\, and send email to your client list. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-boudoir-mini-session/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/Boudoir-mini-sessions-2016.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20171107
DTEND;VALUE=DATE:20171108
DTSTAMP:20260427T040819
CREATED:20170115T164632Z
LAST-MODIFIED:20170115T164632Z
UID:4969-1510012800-1510099199@photographyschoolhouse.com
SUMMARY:Design Boudoir Gift Special
DESCRIPTION:If you're running a boudoir studio\, don't forget the guys in your marketing.\nHere\, we plan a Facebook campaign targeted towards males that would like to buy a gift certificate for their wife/girlfriend. \nThis should also tie into our "Santa Baby" boudoir campaign. \nFirst we should design a hard copy professional gift certificate. Your Pro-lab probably has  press printed cards complete with envelopes that you can design quickly. They probably already have a template to use. \n \nThese are some samples from a lab I use. Simply pick a shape you like and design it as a gift certificate. \nYou may have an image already to use\, or you might have to choose an appropriate one.\n  \nI choose the pattern on the top left and design a certificate as below. \n \n 
URL:https://photographyschoolhouse.com/psh-event/design-boudoir-gift-special/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/gift-cert-boudoir-photography-sale-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171020T080000
DTEND;TZID=UTC:20171020T170000
DTSTAMP:20260427T040819
CREATED:20151125T014846Z
LAST-MODIFIED:20161209T190139Z
UID:3145-1508486400-1508518800@photographyschoolhouse.com
SUMMARY:Plan "Santa Baby" Boudoir Promo
DESCRIPTION:After Halloween is over\, it's time to get promoting our Boudoir Holiday specials. So we introduce the highly salable "Santa Baby" Promotion. \nThis is one of out top three boudoir promotions and really brings in the customers. \nThere's two ways to go with this. You can build a holiday set and offer a mini-session special\, or just offer your regular boudoir session at a special price. Personally\, I prefer the later. \nWe need to start shooting this in November\, so there's no time to lose. We need to design\, shoot samples\, get promo out and get shooting ASAP. For us\, we offer albums that can take up to three weeks to get produced so to make a Christmas or Holiday delivery we have to hustle. \nWe call the promotion "Santa Baby" \, and the slogan we use is "For the Sexiest Gift under the Tree". we obviously need images that will support that message. \nDoes the session have to include holiday items? Should the customer be dressed in something Santa? It's an option\, but I don't think it's strictly necessary. \nSo lets get planning so we can shoot samples asap. \n 
URL:https://photographyschoolhouse.com/psh-event/plan-santa-baby-boudoir-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/11/santa-baby-boudoir-photography-sale-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171012T080000
DTEND;TZID=UTC:20171012T170000
DTSTAMP:20260427T040819
CREATED:20151013T235527Z
LAST-MODIFIED:20161209T190029Z
UID:2845-1507795200-1507827600@photographyschoolhouse.com
SUMMARY:Start Planning Santa's Workshop Promo
DESCRIPTION:Fill up your November shooting schedule with this unique Holiday promotion. \nPlan a simple set with holiday related props like small trees\, wrapped gifts\, baskets\, white wicker benches for children and so on. Hire a local individual to play Santa Claus. You will probably need to advertise for this\, but most will already have their own outfits\, and beards. Perhaps a relative can play the part. \nPlan on offering this on one weekend only. Take appointments an hour apart. Some photographers have tried to do 1/2 hour appointments\, however don't underestimate the amount of work these sessions will be. If you get a group of 3 kids you've got your work cut out for you. \nPlan on shooting early November for deliver late November or early December in time for people to mail holiday cards. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-santas-workshop-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/10/16866131_m-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170910T080000
DTEND;TZID=UTC:20170910T170000
DTSTAMP:20260427T040819
CREATED:20151014T053053Z
LAST-MODIFIED:20161209T185606Z
UID:2855-1505030400-1505062800@photographyschoolhouse.com
SUMMARY:Start Planning Fall Family Portrait Promotion
DESCRIPTION:With fall fast approaching\, it's time to start planning a Family Portrait special. \nDepending on your location\, you may want to take advantage of fall colors for special "On-Location" sessions. I usually try and gang these together about an hour apart so I don't have to make a trip on multiple occasions. \nBut location or studio\, either way this is the time to gt your thoughts in gear. \nPlan on shooting in late Sept. through early-med Nov. for holiday delivery. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-fall-family-portrait-promotion/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/10/shutterstock_117130666.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170901T080000
DTEND;TZID=UTC:20170901T170000
DTSTAMP:20260427T040819
CREATED:20151014T010645Z
LAST-MODIFIED:20161209T185507Z
UID:2851-1504252800-1504285200@photographyschoolhouse.com
SUMMARY:Start Planning Fall/Halloween Boudoir Special - Dark Angel
DESCRIPTION:With Halloween coming up in two months\, it's time to start planning a Boudoir Special. \nWe've used the theme of "Dark Angel" to tie into the event\, but you can make it anything you want. \nWith this theme\, we have acquired a few special props to enhance the theme. A pair a large Adult size angel wings\, and some material that resembles torn and tattered cheesecloth that's a dark grey. We got these from a local Halloween store with no problem\, and without spending a lot of money. \nPlan on shooting in late Sept. and early Oct. for Halloween delivery. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting. \nIf you don't have your own images to start\, purchase some stock images that communicate the idea\, without promising a set or image you can't deliver.
URL:https://photographyschoolhouse.com/psh-event/start-planning-fallhalloween-boudoir-special-dark-angel/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/01/IMG_7270.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170811T080000
DTEND;TZID=America/New_York:20170811T170000
DTSTAMP:20260427T040819
CREATED:20160829T195254Z
LAST-MODIFIED:20161209T185139Z
UID:4639-1502438400-1502470800@photographyschoolhouse.com
SUMMARY:Falling in Love with Baby - Model Search
DESCRIPTION:This promotion is a bit different. It's designed to help us develop a list of new moms by getting them to submit a photo of their newborn to our website and capture their names\, email\, and baby's birthday. \nThis can be used for future promotions as we'll require them to agree to an email release and liking our Facebook page\, and to share their post on their timeline. \nThe idea is the enter their baby's picture to with a completely free session and a small package of prints. Don't be skimpy\, make it worthwhile. \nDo some Facebook promo to get the word out and maybe share you post with other Facebook groups in your area that mom's are likely to visit. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/falling-in-love-with-baby-model-search/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/08/8783537_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170801T080000
DTEND;TZID=America/New_York:20170801T170000
DTSTAMP:20260427T040819
CREATED:20160829T190235Z
LAST-MODIFIED:20161209T185008Z
UID:4629-1501574400-1501606800@photographyschoolhouse.com
SUMMARY:Summer Family Portrait Promo
DESCRIPTION:Late August is a great time to run a family portrait promotion. The weather is still nice\, fall is just around the corner\, and people seem to be ready as they deal with back to school events. \nTime for us to plan a promotion we can run on Facebook\, LinkedIn\, etc. \nPerhaps there are some local retail outlets we can partner with. Try and get sample photos as a display in their shop. \nPlan this one to launch in mid august.
URL:https://photographyschoolhouse.com/psh-event/summer-family-portrait-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/08/9289760_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170701T080000
DTEND;TZID=America/New_York:20170701T170000
DTSTAMP:20260427T040819
CREATED:20160623T183702Z
LAST-MODIFIED:20161207T011107Z
UID:4459-1498896000-1498928400@photographyschoolhouse.com
SUMMARY:Senior Photography Promotion
DESCRIPTION:It's a great time to run a special like this. Offer a double session for the price of one. \nOffer both an in-studio 1 hour Senior session and a 1 hour outdoor session for the price of one. \n  Set a price for the two mini sessions and promote it as $100 off. They have to buy this month\, but the shoot can be done any time in the current year. \nInclude the two shoots plus a free 5x7 and digi from one image. \nThe client may book the mini sessions\, but you could also offer them an upgrade to a full session instead of a mini session. \nYou should contact 3 or 4 High School Seniors from a Jr. class now. Offer them a free shoot if they become Senior Ambassadors and will actually sell sessions to they classmates. Offer them a cash or product bonus for every paid client they bring in.
URL:https://photographyschoolhouse.com/psh-event/senior-photography-promotion/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/06/JJS_6675.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170622T080000
DTEND;TZID=America/New_York:20170622T170000
DTSTAMP:20260427T040819
CREATED:20160612T211156Z
LAST-MODIFIED:20161207T010846Z
UID:4397-1498118400-1498150800@photographyschoolhouse.com
SUMMARY:Cutest Baby/Toddler Contest
DESCRIPTION:Here's a great way to build some fast business and income. \nHold a Facebook "Cutest (your city's) Baby/Toddler" contest. \nContest Post (modify for yourself) \nWoo Hoo! It's time to start our first annual (your City's) Cutest Baby/Toddler Contest! \nYou bring your Baby/Toddler (age 36 months or less) into our studio (clean\, warm\, and baby friendly) and we will have a one to two hour stress free photo session with him/her at absolutely NO COST to you. \nA week or so after the session you will return to the studio for a viewing session where I will show you between 20 and 50 fully edited images from the session. You pick out your favorite and you will receive a FREE 8 X 10 print! You DO NOT have to purchase a single thing at the viewing\, the 8 X 10 is absolutely free. At this viewing additional prints may be purchased at 25% off of our regular pricing. Grandparents are welcome at the viewing 🙂 \nAt the beginning of (select a date) I will post a gallery with our favorite image of each baby and the one that receives the most "likes" wins! There will be two separate categories based on age (with each getting a $500 Grand Prize)\, one for newborn to 18 months and the other 18 to 36 months. Voting will run for exactly one week and the winner will receive a $500 Photo Session Certificate\, 2nd and 3rd place each receive a $100 certificate. These certificates can be applied towards prints\, canvas gallery wraps\, another session\, etc. and are good for 90 days from the date of issue. \nBe sure and become a fan of (your Facebook URL) to keep up with all of the details! This offer will be limited to no more than 50 babies.\nSo just call or text me (name) at (phone number)\, or you may email me at (email address) to schedule your session. \nThanks!
URL:https://photographyschoolhouse.com/psh-event/cutest-babytoddler-contest/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/06/shutterstock_62715262.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170610T080000
DTEND;TZID=America/New_York:20170610T170000
DTSTAMP:20260427T040819
CREATED:20160612T195232Z
LAST-MODIFIED:20161207T010613Z
UID:4390-1497081600-1497114000@photographyschoolhouse.com
SUMMARY:Belly to Baby Promo
DESCRIPTION:It's a great time to run a special like this. Offer a double session for the price of one. \nOffer both an in-studio (or outdoors) 1 hour maternity session and a 1 hour newborn session for the price of one. \nPlus offer a gift certificate option so people can give it as a baby shower gift. \nSet a price for the two mini sessions and promote it as $100 off. The have to buy this month\, but the shoot can be done any time in the current year. \nInclude the two shoots plus a free 5x7 and digi from one image. \nThe client may book the mini sessions\, but you could also offer them an upgrade to a full session instead of a mini session.
URL:https://photographyschoolhouse.com/psh-event/belly-to-baby-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/06/bellytobaby.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170607
DTEND;VALUE=DATE:20170608
DTSTAMP:20260427T040819
CREATED:20160612T184030Z
LAST-MODIFIED:20161207T010455Z
UID:4385-1496793600-1496879999@photographyschoolhouse.com
SUMMARY:Outdoor Portrait Sale
DESCRIPTION:The nice weather is here. It's time we got outdoors and did some families and get some cash flow. \nFor a promotion like this\, I'd try and make it a one weekend special only. Make it for a limited time like 45 minutes\, Pick a location where you can work all day\, and book them one after another. \nA promotion like this should work well on Facebook as long as you have sufficient likes. Spend $20 to boost your post to everybody the "Likes and friends that like". \nI'd print a supply of 4x6 handout cards at Costco and keep them around to stuff in every order that leaves the studio. \nIf you've got a location that will let you put some cards out\, I'd do that as well. \nSend a copy to your email list. \n 
URL:https://photographyschoolhouse.com/psh-event/outdoor-portrait-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/06/IMG_9097.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170506T080000
DTEND;TZID=America/New_York:20170506T170000
DTSTAMP:20260427T040819
CREATED:20160514T172355Z
LAST-MODIFIED:20161206T171546Z
UID:4210-1494057600-1494090000@photographyschoolhouse.com
SUMMARY:Start Headshot Promotion
DESCRIPTION:Headshots are a growing business right now. The demand for quality headshot images for LinkedIN\, business\, acting\, modelling and so on is at an all time high as our society shifts into an all online world. \nSo while this is a good promotion to run at any time of year\, late winter to early spring is a good time to fill in a slow time of year. \nFirst we should plan on who we want to attract. Businesses are always good\, but also consider acting and modelling. \nWith businesses you might want to start with LinkedIN. If you have a LinkedIN account and have made local connections\, it's a good idea to tap right into that market. Send them all individual messages with a promotional offer. \nFor instance\, my standard headshot session is $249. I run a special at $100 off for a limited time. \nYour local Chamber of Commerce is a great place to try as well. If you're not a member\, consider joining. They usually have weekly or monthly meetings and invite members to attend and display. Offer a special for Chamber members. \nYour Facebook page is the most affordable way of getting your word out. If you don't have a large number of likes yet\, then use a promotion to the local community male/female 25-55 and try to find some target parameters that suit the kind of offer you want to make. \nSo let's get planning. \nWho is my target? Business? Modelling? Acting? \nDo I have enough sample images? \nWho am I targeting to? Facebook? Chamber of Commerce? LinkedIN? \n  \n  \n 
URL:https://photographyschoolhouse.com/psh-event/start-headshot-promotion/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/05/headshot-promotion.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170501T080000
DTEND;TZID=America/New_York:20170501T170000
DTSTAMP:20260427T040819
CREATED:20160514T153935Z
LAST-MODIFIED:20161206T171350Z
UID:4203-1493625600-1493658000@photographyschoolhouse.com
SUMMARY:Boudoir Spring Sale
DESCRIPTION:It's time to start a Spring Boudoir photography sale. \nAs the temperatures start to rise in the south it's a great time to be shooting in the studio and bumping up our boudoir business. \nMany boudoir studios like to keep that business separate from their main studio business. So if you haven't already\, design a new Facebook business page and brand it for your boudoir business only. \nInitially\, the key is to get people to "like" your page. You can start by finding other Facebook groups in your area and posting there. \nDo that by first creating a post on your boudoir page\, then "share" the post to these other groups. That brings people to your page and you start building your likes. \nYou can also buy a Facebook ad designed to get people to "Like" your page. Define the distribution very carefully to your geographic area and target group. I recommend  ladies age 25-55. Don't go overboard on budget. Keep it small\, and cut it off when you get the first 100 likes. Of course you can also invite your previous boudoir customers to "Like" the page as well. \nOnce you have at least 100 likes\, you can promote your ad to "People that like my page and their friends". Depending on the number of likes you have\, you may want to start with small $5 posts\, and increase your budget as your likes increase. \nLet the post run for a few days and get some organic feedback. After a day or two pay $20 to "Boost Post". This should get your reach out to over 5000 people or so. \nThen\, sell sell sell. \nGood Luck
URL:https://photographyschoolhouse.com/psh-event/boudoir-spring-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/05/IMG_9087.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170318T080000
DTEND;TZID=UTC:20170318T090000
DTSTAMP:20260427T040819
CREATED:20150312T230130Z
LAST-MODIFIED:20161129T135951Z
UID:2500-1489824000-1489827600@photographyschoolhouse.com
SUMMARY:Design April "Let your Naughty out" Boudoir campaign for Facebook
DESCRIPTION:Now is the time to get designing a Facebook Campaign for your Boudoir clients. \nMany boudoir studios like to keep that business separate from their main studio business. So one way to get started it to design a new Facebook business page and brand it for your boudoir business only. \nTo get it started\, you can buy a Facebook ad designed to get people to "Like" your page. Define the distribution very carefully to your geographic area and target group. I recommend  ladies age 25-55. Don't go overboard on budget. Keep it small\, and cut it off when you get the first 100 likes. Of course you can also invite your previous boudoir customers to "Like" the page as well. \nWith 100 likes\, make a post with an offer. Here is one example: \n \nLet the post run for a few days and get some organic feedback. After a day or two pay $20 to "Boost Post". This should get your reach out to over 5000 people or so. \nThen\, sell sell sell. \nGood Luck
URL:https://photographyschoolhouse.com/psh-event/design-april-let-your-naughty-out-boudoir-campaign-for-facebook/
CATEGORIES:Initial planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170316T080000
DTEND;TZID=UTC:20170316T090000
DTSTAMP:20260427T040819
CREATED:20150201T214156Z
LAST-MODIFIED:20161129T140158Z
UID:2446-1489651200-1489654800@photographyschoolhouse.com
SUMMARY:Design Father's Day Promo
DESCRIPTION:Start Designing a Father's Day promo. \nPlan on a 4x6 @ 300 dpi hand out card for your studio and for other businesses to distribute. \nPlan a 72dpi version for an email blast\, and for Facebook Posts. \nStart shooting samples if you don't have some great ones. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-fathers-day-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/19749547_s.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170306T080000
DTEND;TZID=America/New_York:20170306T170000
DTSTAMP:20260427T040819
CREATED:20170305T160937Z
LAST-MODIFIED:20170305T162124Z
UID:5212-1488787200-1488819600@photographyschoolhouse.com
SUMMARY:Design Bridal Boudoir Campaign
DESCRIPTION:As spring approaches so does wedding season  in most areas of North America. This is the time for us to get a Bridal Boudoir promotion underway. \nThis promotion should be designed to run for an extended period of time. Or run it for the sprint\, and again in the fall. So our budget approach will be a bit different. \nThere are two kinds of brides we want to attract to this. If we shoot weddings ourselves\, we certainly want to make the offer to them\, but more than that we want to attract brides that either don't have their own pro-photographer or even if they do why they want to have their boudoir done by us. \nThe answer to getting brides from other pros is to position ourselves as the boudoir specialists that nobody can compete with. \nSo it's time to plot our strategy. \nAssuming this session will take place well before the wedding day\, we can assume the bride won't have any of her accessories yet. No flowers - probably not her dress and so on. But she may have her lingerie picked out\, or in not\, she may be will to go get it in time for the session. \nThe same applies to the garter. That is something she can get in advance and make a great accessory for the boudoir. \nThere's a wedding tradition about something borrowed and something blue. It may be possible to work those items into the shoot as well. \nSo I would make the investment and go get some silk bouquets that we can use as props. My studio has three bouquets of different designs and colors. We make them work. \nThe color white is usually associated with weddings. So I like the idea of having white accessories and props. A white comforter for bed shots\, white\, sheers\, and white organza that can be used to fabricate a veil. \nAlso don't forget to have her bring other items like her fiance's favorite shirt\, sports jersey\, hobby items etc. All of these cake for a well rounded boudoir session. \nHair and makeup should be done professionally. She might want to use her actual MUA for her wedding and pay her directly so it becomes a dry run for the wedding day. But if not\, she should be paying for a pro to do it for this session. \nThis can be a powerful marketing campaign\, and if you do shoot weddings as well\, it may very well bring you in a few new brides as well. \nNext step... shoot some samples. \n 
URL:https://photographyschoolhouse.com/psh-event/design-bridal-boudoir-campaign/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/03/bridal-boudoir-sudbury-photography.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170302T080000
DTEND;TZID=UTC:20170302T090000
DTSTAMP:20260427T040819
CREATED:20150223T232714Z
LAST-MODIFIED:20161129T135726Z
UID:2484-1488441600-1488445200@photographyschoolhouse.com
SUMMARY:Plan & Post Facebook Selfie Contest
DESCRIPTION:Here's a quick and easy promotion you can get going right away. The purpose is to build likes to your page. \n1. Tell them to "Like" your page\n2. Send us your best selfie in a message (we'll add them to the selfie contest album) (limit 2 per person)\n3. Share this status with your friends!!
URL:https://photographyschoolhouse.com/psh-event/plan-facebook-selfie-contest/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/33153709_m.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170226T080000
DTEND;TZID=UTC:20170226T090000
DTSTAMP:20260427T040819
CREATED:20150201T232932Z
LAST-MODIFIED:20161129T135647Z
UID:2452-1488096000-1488099600@photographyschoolhouse.com
SUMMARY:Design Business Portrait Promo
DESCRIPTION:This is still my favorite way of building a photography business. The business portrait is a direct way to bring new faces into your studio that will keep coming back for other products. \nAs always\, if you don't have a portfolio of images to use\, then start shooting some samples of friends. \nGet a list of local businesses from your Chamber of Commerce as one awesome source of free information. \nNext\, you can download our Business Portrait Marketing Kit here \nAlso check our our video on shooting Business portraits here \nAnd a second video here \nYou can not only do a mailing campaign\, but a phone campaign as well.
URL:https://photographyschoolhouse.com/psh-event/design-business-portrait-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/10424947_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170212T080000
DTEND;TZID=UTC:20170212T090000
DTSTAMP:20260427T040819
CREATED:20150201T230627Z
LAST-MODIFIED:20161129T135449Z
UID:2448-1486886400-1486890000@photographyschoolhouse.com
SUMMARY:Design Pet Days Promo
DESCRIPTION:Fill in the empty times in your calendar with a Pet Days Promotion. \nThis can be surprisingly effective. People love their pets. So take a single weekend and make a go of it. \nPartner with a local SPCA or animal shelter and adjust your sitting fee so part of the fee or a large bag of pet food is part of the sitting fee. Get them to help with the promotion with posters and handouts. \nDesign a 4x6@300dpi handout card for you studio and neighboring pet stores. Take them around and build relationships with the owners. \nAlso have a 72dpi version for you email blast and Facebook posts. \nAs always\, shoot some samples if you don't have any. A few free sessions to friends should do it\, \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-pet-days-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/5912263_s.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170211T080000
DTEND;TZID=UTC:20170211T090000
DTSTAMP:20260427T040819
CREATED:20150201T205642Z
LAST-MODIFIED:20161129T135412Z
UID:2437-1486800000-1486803600@photographyschoolhouse.com
SUMMARY:Design Fairy Day Promo
DESCRIPTION:This one can take a bit of getting ready\, but it's a tremendously successful and profitable promotion. \nFirst you have to collect the items to build the set. Here are some suppliers you can use. \nGiant Mushroom - New Creation Photo and Denny Mfg. \nRocks\, trees\, etc - Studio Specialties \nCostumes - enchantedfairyware.com \nPlexi-mirror - local glass shop \nIf you're new to this you have to get a set built and get some sample images. \nBut you should start planning a mid April shoot now \nCheck out our Ditto Cam of how to Shoot the Fairy Portrait here \n 
URL:https://photographyschoolhouse.com/psh-event/design-fairy-day-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/IMG_2129.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170209T080000
DTEND;TZID=UTC:20170209T090000
DTSTAMP:20260427T040819
CREATED:20150201T212958Z
LAST-MODIFIED:20161129T135312Z
UID:2442-1486627200-1486630800@photographyschoolhouse.com
SUMMARY:Design Mother's Day Promo
DESCRIPTION:Start designing a Mother's Day Promo \nHelp dads surprise mom on Mothers day with beautiful studio portraits of their children. \nPlan on shoot new material if you don't already have some\, then print up 4x6 cards for distribution through you studio and other vendors. \nUse the same design at 72 dpi for an email blast\, and again for your Facebook postings.
URL:https://photographyschoolhouse.com/psh-event/design-mothers-day-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/8941801_s.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170203T080000
DTEND;TZID=UTC:20170203T090000
DTSTAMP:20260427T040819
CREATED:20150201T201304Z
LAST-MODIFIED:20161129T135108Z
UID:2429-1486108800-1486112400@photographyschoolhouse.com
SUMMARY:Plan Easter Bunny Promo
DESCRIPTION:Fill up your March shooting schedule with this unique Easter promotion. \nPlan a simple high key set with Easter related props like painted eggs\, baskets\, white wicker benches for children and so on. Rent or borrow two live bunnys  from a pet supply store complete with cage\, food\, litter etc. \nPlan on shooting March 7-21\, 2015 for deliver late March and early April. \nPrepare 4x6 @300 dpi promo that can be printed easily at your lab (or for cheap at Costco) for hand out at your studio and other locations. \nSame layout for @72 dpi for email blast to your list and again for Facebook Posting.
URL:https://photographyschoolhouse.com/psh-event/plan-easter-bunny-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/9191543_s.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170201T080000
DTEND;TZID=UTC:20170201T090000
DTSTAMP:20260427T040819
CREATED:20150201T014154Z
LAST-MODIFIED:20161129T135027Z
UID:2424-1485936000-1485939600@photographyschoolhouse.com
SUMMARY:Design Wedding Promo Plan
DESCRIPTION:Design and plan a Wedding promotion that will be launched in April to book weddings for  the fall of this year. \nMost communities hold major wedding shows in January so you've either just finished those or you missed them. \nMany areas also have smaller shows anywhere from June to September\, so it's time to get ready for those. \nIf you're new to this\, you first need sample images\, so it's time to get shooting with models\, friends whatever you can find. \nIf you've done this for a while now\, it's a good time for a re-fresh. New images\, new samples and so on. \nYou'll need large sample display prints\, sample albums\, price lists\, hand out material\, Facebook cards\, eMail blast images and so on.
URL:https://photographyschoolhouse.com/psh-event/design-wedding-plan/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2014/01/Start-pro-weddings-part-two.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20161229T080000
DTEND;TZID=America/New_York:20161229T170000
DTSTAMP:20260427T040819
CREATED:20170116T160342Z
LAST-MODIFIED:20170116T160342Z
UID:4995-1482998400-1483030800@photographyschoolhouse.com
SUMMARY:Winter Headshot Sale
DESCRIPTION:This is a promotion you can run several times a year. I normally run it at least 3 times. \n  \nRemember\, headshots are a growing business right now. The demand for quality headshot images for LinkedIN\, business\, acting\, modelling and so on is at an all time high as our society shifts into an all online world. \nSo while this is a good promotion to run at any time of year\, late winter to early spring is a good time to fill in a slow time of year. \nFirst we should plan on who we want to attract. Businesses are always good\, but also consider acting and modelling. \nWith businesses you might want to start with LinkedIN. If you have a LinkedIN account and have made local connections\, it's a good idea to tap right into that market. Send them all individual messages with a promotional offer. \nFor instance\, my standard headshot session is $249. I run a special at $100 off for a limited time. \nYour local Chamber of Commerce is a great place to try as well. If you're not a member\, consider joining. They usually have weekly or monthly meetings and invite members to attend and display. Offer a special for Chamber members. \nYour Facebook page is the most affordable way of getting your word out. If you don't have a large number of likes yet\, then use a promotion to the local community male/female 25-55 and try to find some target parameters that suit the kind of offer you want to make. \nSo let's get planning. \nWho is my target? Business? Modelling? Acting? \nDo I have enough sample images? \nWho am I targeting to? Facebook? Chamber of Commerce? LinkedIN?
URL:https://photographyschoolhouse.com/psh-event/winter-headshot-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/29864208_s-1.jpg
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