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X-WR-CALNAME:Photography Schoolhouse
X-ORIGINAL-URL:https://photographyschoolhouse.com
X-WR-CALDESC:Events for Photography Schoolhouse
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DTSTART;TZID=America/New_York:20170501T080000
DTEND;TZID=America/New_York:20170501T170000
DTSTAMP:20260427T090307
CREATED:20160514T153935Z
LAST-MODIFIED:20161206T171350Z
UID:4203-1493625600-1493658000@photographyschoolhouse.com
SUMMARY:Boudoir Spring Sale
DESCRIPTION:It's time to start a Spring Boudoir photography sale. \nAs the temperatures start to rise in the south it's a great time to be shooting in the studio and bumping up our boudoir business. \nMany boudoir studios like to keep that business separate from their main studio business. So if you haven't already\, design a new Facebook business page and brand it for your boudoir business only. \nInitially\, the key is to get people to "like" your page. You can start by finding other Facebook groups in your area and posting there. \nDo that by first creating a post on your boudoir page\, then "share" the post to these other groups. That brings people to your page and you start building your likes. \nYou can also buy a Facebook ad designed to get people to "Like" your page. Define the distribution very carefully to your geographic area and target group. I recommend  ladies age 25-55. Don't go overboard on budget. Keep it small\, and cut it off when you get the first 100 likes. Of course you can also invite your previous boudoir customers to "Like" the page as well. \nOnce you have at least 100 likes\, you can promote your ad to "People that like my page and their friends". Depending on the number of likes you have\, you may want to start with small $5 posts\, and increase your budget as your likes increase. \nLet the post run for a few days and get some organic feedback. After a day or two pay $20 to "Boost Post". This should get your reach out to over 5000 people or so. \nThen\, sell sell sell. \nGood Luck
URL:https://photographyschoolhouse.com/psh-event/boudoir-spring-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/05/IMG_9087.jpg
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DTSTART;TZID=America/New_York:20170506T080000
DTEND;TZID=America/New_York:20170506T170000
DTSTAMP:20260427T090307
CREATED:20160514T172355Z
LAST-MODIFIED:20161206T171546Z
UID:4210-1494057600-1494090000@photographyschoolhouse.com
SUMMARY:Start Headshot Promotion
DESCRIPTION:Headshots are a growing business right now. The demand for quality headshot images for LinkedIN\, business\, acting\, modelling and so on is at an all time high as our society shifts into an all online world. \nSo while this is a good promotion to run at any time of year\, late winter to early spring is a good time to fill in a slow time of year. \nFirst we should plan on who we want to attract. Businesses are always good\, but also consider acting and modelling. \nWith businesses you might want to start with LinkedIN. If you have a LinkedIN account and have made local connections\, it's a good idea to tap right into that market. Send them all individual messages with a promotional offer. \nFor instance\, my standard headshot session is $249. I run a special at $100 off for a limited time. \nYour local Chamber of Commerce is a great place to try as well. If you're not a member\, consider joining. They usually have weekly or monthly meetings and invite members to attend and display. Offer a special for Chamber members. \nYour Facebook page is the most affordable way of getting your word out. If you don't have a large number of likes yet\, then use a promotion to the local community male/female 25-55 and try to find some target parameters that suit the kind of offer you want to make. \nSo let's get planning. \nWho is my target? Business? Modelling? Acting? \nDo I have enough sample images? \nWho am I targeting to? Facebook? Chamber of Commerce? LinkedIN? \n  \n  \n 
URL:https://photographyschoolhouse.com/psh-event/start-headshot-promotion/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2016/05/headshot-promotion.jpg
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