BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Photography Schoolhouse - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://photographyschoolhouse.com
X-WR-CALDESC:Events for Photography Schoolhouse
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20170101T000000
END:STANDARD
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20170312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20171105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20170302T080000
DTEND;TZID=UTC:20170302T090000
DTSTAMP:20260427T063806
CREATED:20150223T232714Z
LAST-MODIFIED:20161129T135726Z
UID:2484-1488441600-1488445200@photographyschoolhouse.com
SUMMARY:Plan & Post Facebook Selfie Contest
DESCRIPTION:Here's a quick and easy promotion you can get going right away. The purpose is to build likes to your page. \n1. Tell them to "Like" your page\n2. Send us your best selfie in a message (we'll add them to the selfie contest album) (limit 2 per person)\n3. Share this status with your friends!!
URL:https://photographyschoolhouse.com/psh-event/plan-facebook-selfie-contest/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/33153709_m.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20170306T080000
DTEND;TZID=America/New_York:20170306T170000
DTSTAMP:20260427T063806
CREATED:20170305T160937Z
LAST-MODIFIED:20170305T162124Z
UID:5212-1488787200-1488819600@photographyschoolhouse.com
SUMMARY:Design Bridal Boudoir Campaign
DESCRIPTION:As spring approaches so does wedding season  in most areas of North America. This is the time for us to get a Bridal Boudoir promotion underway. \nThis promotion should be designed to run for an extended period of time. Or run it for the sprint\, and again in the fall. So our budget approach will be a bit different. \nThere are two kinds of brides we want to attract to this. If we shoot weddings ourselves\, we certainly want to make the offer to them\, but more than that we want to attract brides that either don't have their own pro-photographer or even if they do why they want to have their boudoir done by us. \nThe answer to getting brides from other pros is to position ourselves as the boudoir specialists that nobody can compete with. \nSo it's time to plot our strategy. \nAssuming this session will take place well before the wedding day\, we can assume the bride won't have any of her accessories yet. No flowers - probably not her dress and so on. But she may have her lingerie picked out\, or in not\, she may be will to go get it in time for the session. \nThe same applies to the garter. That is something she can get in advance and make a great accessory for the boudoir. \nThere's a wedding tradition about something borrowed and something blue. It may be possible to work those items into the shoot as well. \nSo I would make the investment and go get some silk bouquets that we can use as props. My studio has three bouquets of different designs and colors. We make them work. \nThe color white is usually associated with weddings. So I like the idea of having white accessories and props. A white comforter for bed shots\, white\, sheers\, and white organza that can be used to fabricate a veil. \nAlso don't forget to have her bring other items like her fiance's favorite shirt\, sports jersey\, hobby items etc. All of these cake for a well rounded boudoir session. \nHair and makeup should be done professionally. She might want to use her actual MUA for her wedding and pay her directly so it becomes a dry run for the wedding day. But if not\, she should be paying for a pro to do it for this session. \nThis can be a powerful marketing campaign\, and if you do shoot weddings as well\, it may very well bring you in a few new brides as well. \nNext step... shoot some samples. \n 
URL:https://photographyschoolhouse.com/psh-event/design-bridal-boudoir-campaign/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/03/bridal-boudoir-sudbury-photography.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170316T080000
DTEND;TZID=UTC:20170316T090000
DTSTAMP:20260427T063806
CREATED:20150201T214156Z
LAST-MODIFIED:20161129T140158Z
UID:2446-1489651200-1489654800@photographyschoolhouse.com
SUMMARY:Design Father's Day Promo
DESCRIPTION:Start Designing a Father's Day promo. \nPlan on a 4x6 @ 300 dpi hand out card for your studio and for other businesses to distribute. \nPlan a 72dpi version for an email blast\, and for Facebook Posts. \nStart shooting samples if you don't have some great ones. \n  \n 
URL:https://photographyschoolhouse.com/psh-event/design-fathers-day-promo/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2015/02/19749547_s.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170318T080000
DTEND;TZID=UTC:20170318T090000
DTSTAMP:20260427T063806
CREATED:20150312T230130Z
LAST-MODIFIED:20161129T135951Z
UID:2500-1489824000-1489827600@photographyschoolhouse.com
SUMMARY:Design April "Let your Naughty out" Boudoir campaign for Facebook
DESCRIPTION:Now is the time to get designing a Facebook Campaign for your Boudoir clients. \nMany boudoir studios like to keep that business separate from their main studio business. So one way to get started it to design a new Facebook business page and brand it for your boudoir business only. \nTo get it started\, you can buy a Facebook ad designed to get people to "Like" your page. Define the distribution very carefully to your geographic area and target group. I recommend  ladies age 25-55. Don't go overboard on budget. Keep it small\, and cut it off when you get the first 100 likes. Of course you can also invite your previous boudoir customers to "Like" the page as well. \nWith 100 likes\, make a post with an offer. Here is one example: \n \nLet the post run for a few days and get some organic feedback. After a day or two pay $20 to "Boost Post". This should get your reach out to over 5000 people or so. \nThen\, sell sell sell. \nGood Luck
URL:https://photographyschoolhouse.com/psh-event/design-april-let-your-naughty-out-boudoir-campaign-for-facebook/
CATEGORIES:Initial planning
END:VEVENT
END:VCALENDAR