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X-WR-CALDESC:Events for Photography Schoolhouse
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DTSTART;TZID=America/New_York:20161229T080000
DTEND;TZID=America/New_York:20161229T170000
DTSTAMP:20260419T145739
CREATED:20170116T160342Z
LAST-MODIFIED:20170116T160342Z
UID:4995-1482998400-1483030800@photographyschoolhouse.com
SUMMARY:Winter Headshot Sale
DESCRIPTION:This is a promotion you can run several times a year. I normally run it at least 3 times. \n  \nRemember\, headshots are a growing business right now. The demand for quality headshot images for LinkedIN\, business\, acting\, modelling and so on is at an all time high as our society shifts into an all online world. \nSo while this is a good promotion to run at any time of year\, late winter to early spring is a good time to fill in a slow time of year. \nFirst we should plan on who we want to attract. Businesses are always good\, but also consider acting and modelling. \nWith businesses you might want to start with LinkedIN. If you have a LinkedIN account and have made local connections\, it's a good idea to tap right into that market. Send them all individual messages with a promotional offer. \nFor instance\, my standard headshot session is $249. I run a special at $100 off for a limited time. \nYour local Chamber of Commerce is a great place to try as well. If you're not a member\, consider joining. They usually have weekly or monthly meetings and invite members to attend and display. Offer a special for Chamber members. \nYour Facebook page is the most affordable way of getting your word out. If you don't have a large number of likes yet\, then use a promotion to the local community male/female 25-55 and try to find some target parameters that suit the kind of offer you want to make. \nSo let's get planning. \nWho is my target? Business? Modelling? Acting? \nDo I have enough sample images? \nWho am I targeting to? Facebook? Chamber of Commerce? LinkedIN?
URL:https://photographyschoolhouse.com/psh-event/winter-headshot-sale/
CATEGORIES:Initial planning
ATTACH;FMTTYPE=image/jpeg:https://photographyschoolhouse.com/wp-content/uploads/2017/01/29864208_s-1.jpg
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