The Professional Photo Studio Bootcamp – Phoenix – 2015

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Are you struggling to get the most from your Digital Portrait and Wedding Photography and bring your business to it's true full potential? - Learn how to get your First 100 paying Clients


If you're dead serious about making more money in your photography from Portraits, Seniors, and Weddings to Bridal Boudoir and Glamour then this may be the most important event you will ever attend!



Five days of "Shoot 'till ya Drop" Photo Immersion

Enrollment limited to only 10 People Max!

Shoot 'till ya Drop Hands on Education! - No lengthy slide shows and sales pitches - but true - hands on photographic education! Shoot with our live models and learn with your own camera the techniques of both location and studio photography


Digital Post Production - Learn state of the art post production from the images captured that day. Learn shooting in the RAW camera format, facial retouching in Photoshop, making your images ready for showcasing and selling your images.

Only 10 people??? What's with that?

If we're going to shoot we need time for each photographer to work. So we can't have dozens of people. We need a small motivated group. That means all these expenses have to be covered and that means the cost is high. But you get what you pay for. I'm not interested in filling a room with hundreds of people. My ego just doesn't need it. I get empowered by seeing a small group of people "Get It".


Just look at how Kerry Allan's (lead instructor) previous students feel about his Seminars.

KerryAvatar2-200pxKerry Allan

Lead Instructor

Having taught photography, computer science and software implementation to thousands of students in nine countries around the world, Kerry has developed a unique teaching style. His straight forward, and personable approach has won him the loyalty of his students from all parts of the globe.

But more than an instructor, Kerry is also known as a show and event producer. Having created and produced events of every description for twenty years attracting many thousands of attendees , nobody is better suited to create, manage and produce this Boot Camp.

For the past ten years, Kerry has operated Photography Schoolhouse. Starting with just a few users in the Phoenix area, it then grew to thousands and thousands of users around the globe. Having BootCamps produced in Phoenix, Las Vegas, Austin TX, and Toronto Canada, Photography Schoolhouse has become a leader in professional photographic education.

Feel the passion - Join today!

"Very knowledgeable instructor - personable and approachable. He
didn’t make anyone feel stupid for making a mistake or not
understanding a procedure." S. Campbell

"Did an excellent job as a trainer - speech was clear and precise -
very easy to hear clearly - definitely satisfactory to a
high degree."

Russ Silljer

"Kerry has either worked very
hard on his presentation skills, or is naturally gifted"
Major Schell, National Defence Headquarters, Ottawa

"Trainer was fully versed in the program and took considerable
interest in ensuring methods were correctly understood.
Welcomed questions".J.W. Shields

"It was the best course I have ever attended"

D. Mac Donald

"The instructor's delivery of the material was excellent. It’s
easy to learn from a confident professional speaker. Thank
you Mr. Allan" O. Gillis

"A very interesting and logical individual. He uses concise language
and helps people without regard for time or repetitiveness.
He is a real good teacher".

A. Lemire

"Kerry did his job and more. His simple approach was easy and made me
comfortable. His knowledge and enthusiasm was much needed
for this course."

R. Despoteaux



What did previous attendees to our Boot Camps have to say?

Check out the comments

Phoenix-Boot-CampThis Program ROCKS!! Love the fact that it's a small group.
I loved the fact we were not following a book and we were photographing everyday. Kerry, what I loved about your Bootcamp is you are not a snob, about the wealth of information you have.
You are willing and happy to share that knowledge


Kerry and John have been business partners for twenty years, and it shows. They work together so well. The instruction I received as well as input during our shoots was exactly what I
was hoping to get. Many different types of shoots were presented to teach us - stretch us - and send us home with the knowledge to improve our work as portrait artists. -


Your "The Studio" book is very well put together,  easy to follow, and extremely valuable with tons of information. I learned exactly what I signed up to lean. You left nothing out. In other seminars this has not happened. -


Loved getting a chance to actually get to prep the lights myself and meter. Also to
watch other's creative thinking was great. - Andree


The Studio programs were awesome, interacting with other photographers and seeing
other styles was great! - Julie

I enjoyed how we can come to you with anything, greatly appreciated Would have liked to
have more of your creative input during the shoots to see
what you see. - Nathalie

The models were phenomenal (I Loved Them). They made it impossible to get a bad shot. I
liked the fact that you touched on so many topics and I found it very easy to follow your teaching style. I think the Boot Camp was fantastic and it met all of my
expectations. Thank you for a great 3 days. - Andrew

I really felt that I've learned a lot from this Boot Camp. Studio is something I
knew nothing about and after the boot camp I feel knowledgeable about studio shooting. All in all, thanks for overloading my brain 🙂 - Angela

Oh my god....There are so many wickedly awesome images to choose from.
I'm still in awe , I can't believe I actually took these pictures.

I want more bootcamp!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
- Andrew



Does the BootCamp format really work?

You can't learn to play the piano by watching a bunch of videos

I've always believed that true education only happens when you pick up a camera. You have to be there. You have to compose and pull the trigger yourself. You have to see why your shot may not look the same as the instructor's and learn the subtleties of creating great shots in the real world. I've always joked that my seminars don't have any chairs. You won't be needing them 🙂 Well, we do have chairs, but be prepared to stand and shoot.

Here's what a previous Austin BootCamp attendee had to say.

Hi Kerry,
I have wanted to send this for awhile now. THANK YOU for your "Boot Camp" in Austin. I did not realize how much I learned until I started putting everything for my business together. My business is now going very well and I credit a large part of my current success to your class. I especially found the sections regarding indoor lighting useful. The hands-on aspect was exceptional, and it gave me so many ideas for experimenting with light - both indoors and outdoors. The sharing of knowledge and resources between you and everyone that attended was not only enjoyable, but gave me ideas for who to use for printing, types of backdrops to use, equipment, pricing, etc.... It was very instrumental in allowing me to move ahead faster. Again and again, I find myself saying, "I'm so glad I took that PSH Boot Camp class". The value is beyond my words.
Prior to that, I was on the PSH forum a lot. I also learned a lot from members there. It was such a nice surprise for me to find out how willing everyone is to share information and ideas.
So, over a year later, I send this Thank You. It has taken me this long to realize the true value of your class and website.
Thank you,



Track 1 -Monday AM

Marketing your Photography Business - The 5x5 Marketing plan for Photo Studios


5x5-Marketing-photo-studiosLike a train, you must drive your photography business down both sides of the track. In our case it's photography on the one side and marketing on the other. Failure to do either will result in failure.

A marketing plan is more than just spending daily time on Facebook. It has to be a strategy that you build on step by step. It's far more important than just a casual approach and needs constant attention and dedication. In fact, proper marketing may be the single thing you do outside of clicking the shutter.

Track 2 -Monday AM

Principles of Studio Photography - Lighting Gear - Metering - Camera Lenses


working-in-the-photo-studioLearning how to refine a pose can make all the difference in your shots. Subtle little details that you can apply to anybody that takes your images from average to wow. It doesn't matter what your style of photography is, this can help you make it.

Just because it's done in the studio doesn't mean it has to look that way. We'll practice posing our live models for a modern and casual look that works for all ages from high school seniors to grandma and grandpa.
Learn Masculine and Feminine posing.

Track 3 -Monday PM

The Business Portrait Head shot - getting it perfect in the studio or portable studio


business-portrait-headshotWe start our studio work with the basics. The business portrait is one of the best ways of starting your business and learning your lighting. It can lead to immediate sales and done well, will form the foundation of your entire business.

Often done in studio, but also done on location. In this segment, we'll look at the basics of lighting and poses. These lessons will apply regardless of location.

Track 4 -Monday PM

The basics of Workflow and Data Management in Lightroom and Photoshop


database-cloud-backup-workflowWorkflow is the way you manage data and start your retouching process. While there are many ways of getting this done, it's important to have a procedure that gets followed everytime, without fail. When your studio is busy, it's so easy to get forgetful and suddenly you're faced with a disaster you don't want to deal with.

We'll start with image capture and download and follow every step of the way from backup systems and starting the retouching process,


Track 1 -Tuesday AM

Marketing your Photography Business - Your website - the hub of everything marketing


website-hub-of-your-marketingEverything you do in marketing will circulate around your website. The whole effort is to drive people there, then land the sale and get the phone to ring.

The design of the website is crucial. Your best sales effort has to go here. Nothing else much matters. Design, graphics, layout. and the UX (User experience) will be discussed along with design options and maintenance.

Track 2 -Tuesday AM

Principles of Studio Photography - Facial Analysis - Corrective Lighting


facial-analysis-corrective-lightingLearning how to refine a pose can make all the difference in your shots. Subtle little details that you can apply to anybody that takes your images from average to wow. It doesn't matter what your style of photography is, this can help you make it.

Just because it's done in the studio doesn't mean it has to look that way. We'll practice posing our live models for a modern and casual look that works for all ages from high school seniors to grandma and grandpa.
Learn Masculine and Feminine posing.

Track 3 -Tuesday PM

Outdoor Portrait Lighting - reading the light and using fill flash


outdoor-portrait-lightingLearn to master the light. Find it - read it - manipulate it and make it better. Light has many qualities and what light we want is a function of the look we want to achieve.

We start with taking a subject and using a real life setting. We find the sweet spot to shoot - add a reflector maybe? Perhaps a fill flash? And produce a result that Uncle Bob can't compete with.

Track 4 -Tuesday PM

Starting your Workflow - Import to Lightroom 5 - Batch Workflow & Pre-Processing


lightroom-workflowWorkflow is the way you manage data and start your retouching process. While there are many ways of getting this done, it's important to have a procedure that gets followed every-time, without fail. When your studio is busy, it's so easy to get forgetful and suddenly you're faced with a disaster you don't want to deal with.

We'll start with image capture and download and follow every step of the way from backup systems and starting the retouching process,


Track 1 -Wednesday AM

Marketing your Photography Business - Your client database - the string on which you live


Your-client-databaseDeveloping your database of clients and staying is touch is the key to long term success. It's so much easier to keep a client than it is to find a new one.

So many times I've heard photographers say how they managed to survive a slow time by contacting old clients. Well duhh. Why did it take them so long to realize that?

We'll look at how to store and manage a database. how to communicate with them without irritating them, and how to grow your herd through referrals and bonuses.

Track 2 -Wednesday AM

Principles of Studio Photography -Boudoir Photography in the Studio


boudoir-photography-in-studioBoudoir photography can be done anywhere. In studio or on location. That's what makes it fun. Unlimited creativity.

In this first of two parts, we'll take a look at the studio and how to shoot awesome boudoir photos either by reproducing a simple room set, or even better - to create artistic sets that are more than just a simple room.  Simple drops and simple lighting can be used to make dramatic images that are far more powerful than others.

Track 3 -Wednesday PM

Available Light Portraits - Boudoir Photography using only what's already there


available-light-boudoir-photographyWe take our boudoir to a new level using only available light and simple props, both indoor and outdoors.

Outdoors you say? You bet. Boudoir isn't about nudity, but about sensuality. So tastefully done outdoor boudoir is beautiful, dramatic and highly artistic.

But available light can be done indoors as well. We'll use some indoor locations and only the light that's already there and a few simple reflectors.

Track 4 -Wednesday PM

Starting your Workflow - Photoshop workflow - Facial Retouching in Photoshop


facial-retouching-in-photoshopHaving gone through our pre-production process, we'll now look at the kind of basic facial retouching we do for portrait clients. Our goal is not to distort or misrepresent who the person is the way you seen in glamour magazines or beauty ads, but to remain faithful to the client but correct for some temporary flaws or imperfections in the image capture.

We also need to look at production speed. We spend enough time in front of the computer as it is. We need to see how we can get thru a lot of images quickly and get back to our marketing.


Track 1 -Thursday AM

Starting from Scratch - Marketing Business Portraits to Build your Business


modern-business-portraitsThere are different strategies for different photography businesses. New businesses need something to get their foot in the door and build contacts.

While your contacts start with friends and family, how do you carry on after you've exhausted those? One of the best methods is with a business portrait program.

We'll not only review how this -program works, we'll actually start building contacts in your database right from the seminar.

Track 2 -Thursday AM

Principles of Studio Photography -Beauty and Glamour headshots/High key


beauty-glamour-photographyBeauty and Glamour photography differs in how you set your lighting. You have different goals than regular portraiture.

In this session we'll construct a head shot booth and learn how to pull off beautiful glamour shots each and every time. We'll also shoot it has high key while we're at it so we can see two techniques at the same time.

Track 2 -Thursday PM

Creative Senior Photography - Using the Studio to Create Uniqueness


creative-senior-photographyThere are several reasons why a portrait studio is preferred over location photography. Sometimes it's about the weather, sometimes it's about the use of your time, and sometimes it's to give you a creative edge others can't compete with.

When you take a client to an outdoor location, your secret is out. Anyone can do the exact same thing and create the exact same look. It's hard to differentiate yourself in that environment.
But building a set and shooting creatively in the studio blows away the competition in a way that's next to impossible for them to catch up.

Track 4 -Thursday PM

Pricing - Selling - and Packaging your work for Repeat Sales


pricing-selling-packaging-photogrpahyAnyone can sell gas for 10 cents a gallon and get customers lined up down the street. Setting prices that you can sustain your business with is a much harder thing.

We'll look at the importance of price list creation and design. Then, perhaps the most important thing of all - How to present and sell your images. Most photographers fail at this point taking the easy way over the right way almost every time. Finally, how you package your work when you turn the photos over to the client means everything. I cringe at how many photographers put them in a brown paper envelop from Staples and call it good.


Track 1 -Friday AM

Affiliate and Charitable Marketing - Expanding your Reach


affiliate-marketing-for-photographersYou're talented, and your work impresses everyone who sees it. So the key is to get the images out there for people to see.

Affiliate marketing is a great way to expand your reach and get bonus business that might never see you any other way. We'll look at how we can use this strategy to bring new clients in the door.

Along with Charitable marketing, these two strategies will have far more positive results than all the typing on Facebook you can do. Remember the correct way is often not the easiest way.

Track 2 -Friday AM

Principles of Studio Photography -Creating Maternity Portraits - that Sell


maternity-photographyBuilding customers for life is the key to having a career and not just a job. You should be proficient at all of the key steps in life. If you shot their wedding, they are perfect clients for maternity portraits, then newborns, then baby's first year and family portraits and so on right up to the next generation of weddings.

In this session we'll look at the maternity portrait. A first child is a huge step in anyone's life and they want it documented in a touching way.

Track 2 -Friday PM

Posing larger groups and Families - Arrange combos for more sales


posing-families-in-studioFamily portraits are a great business to do, and highly profitable. But there are tricks to the posing and lighting you should be aware of.

Shot indoors or out, the principles are the same. Creative posing of a number of people, some of which don't take direction very well is an art. And styles have changed. They want something contemporary to show all their friends.

Track 2 -Friday PM

Creative Seniors on Location - Urban Grunge for a Modern Look


senior-photography-urban-grungeWhen you shoot high school seniors, you need to shoot three different types of sessions. One style is the ultra-impressive style that wows people and grabs attention. One is the type of photos that mom and dad want to buy, and finally the style the senior themselves want to buy.

For this we go on location and shoot our models all three ways. It's a longer session that will take us right up to sunset. Being that this is the end of the Seminar, we'll look at post production techniques in a follow up Webinar a week later.


So What's the deal with PSH Seminars?

Just why are Photography Schoolhouse seminars so different? Well it's all about learning, and to learn you have to do.

With most seminars you sit and watch as an instructor presents a slide show or live demonstration of their work. Often the only reason they're doing it at all is to try and give you a sales pitch for their books or DVD's.

At Photography Schoolhouse you get involved. You get up and shoot along with the instructor and get instant feedback on how to master the technique being taught.

I've always believed you can't learn to play the piano by watching a video. With Photography Schoolhouse Seminars you get the hands on education you crave.

Kerry Allan


Kerry - How will I get great pictures with so many shooters?


Small -Hands on groups. This is what makes Photography Schoolhouse Seminars so unique.


We start by controlling each strobe with radio slaves. Only one photographer at a time can use a trigger so each of you will have a private one-on-one time with the model. As others are waiting, we ask that you move briskly and share the time. The instructor will make sure everyone gets a fair chance.

Just how does this help me?

Learn Photography - grow your business - mingle with your peers - feel the passion.
Get empowered as one of the best instructors in the country lead you thru hands on photo training. Work with live models to truly understand the technique, and interact with a real subject. You bring your own camera and shoot. You don't just sit and watch.
In addition to working one-on-one with our live models, you'll actually get model releases as well so you can use the work as samples, or stock photography.

But I'm just a beginner, is this for me?

Maybe not ... but probably yes. Here's the pre-requisites for making the most of this Boot Camp:
A willingness to learn
A desire to succeed
A semi-pro or pro model DSLR camera
How to set, aperture, shutter speed, f-stops, and ISO on your camera
From beginner to advanced pro, you will walk away with a mountain of information you did not already have and the ability to grow your business and build your financial goals for the future.

Kerry Allan


Sign up Now and Save $$$

Join us for Five days of Shootin' Phoenix Style  -  Scottsdale, AZ.

Feb. 2-6, 2015

See Location and Hotel Information here


Save $300 with Valid Gold member Registration

AND Save $200 on the Early Bird (ends Dec. 1, 2015)

PSH Phoenix BootCamp 2015


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