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  • Live Broadcast – Creative Camera #5 – Creating Mood in Your Photography

    Live Broadcast – Creative Camera #5 – Creating Mood in Your Photography

    Live Broadcast - Creative Camera #5 - Creating Mood in Your Photography PSH - LIVE - May 23, 2017 - 7 PM EASTERN JOIN OUR FREE LIVE BROADCAST Creating mood is what photography is all about. Anybody can take a shot with their own camera, but a photographer, like an artist, must create feeling with their imagery. It's what gives a picture Continue Reading
  • Get your Photo business back on track with this Blue Ocean Strategy

    Get your Photo business back on track with this Blue Ocean Strategy

    When I read W Chan Kim’s and Renee Mauborgne’s book “Blue Ocean Strategy” light bulbs went off in my head. They NAILED IT. This is a good read and you can get it at Amazon.com. They don’t talk about the photography business, but business in general. But believe me when I say as far as running your portrait studio goes, Continue Reading
  • Doing that little extra for a client pays big dividends.

    Doing that little extra for a client pays big dividends.

    Keith Eatmon is one of my real estate broker clients, who wanted a better head shot for his business image and casual shots as well.  We achieved several keepers with the jacket, but when he changed into his normal attire, he came alive. After getting to know Keith after several R/E shoots, I learned that he was a singer in Continue Reading
  • Taking photography to the next level

    Taking photography to the next level

      As a sales tool, I am able to add this URL to email and digital on line forums.  
  • Continuing with Window Pulls

    Continuing with Window Pulls

    Practice, Practice, Practice.  The photography that separates the run of the mill photos and images from the pros in addition to correct exposure and composition, is the ability to edit wide angle distortion and capturing outside views through the windows. HDR software like Photomatix does not leave much in the way of window views.  Most people wanting bright images, increasing Continue Reading
  • Window Pulls & Flambients

    Window Pulls & Flambients

    In building my Real Estate Photography business, it is a constant learning process to find better techniques to improve quality and save time.  These little tips will also help my portraits if a client is placed in front of glass with a beautiful view. When on location, one does not have a choice of day or time of day to Continue Reading
  • Concerned about sales for your Photo Business? You should be.

    Concerned about sales for your Photo Business? You should be.

    When professional photography is your primary source of income, we're always concerned about sales. Which is usually not the reason we got into photography to begin with. I think it's safe to say most photographers would rather be shooting than marketing. After all, we only make money when we shoot. If there was just a way we could put our Continue Reading
  • Marketing Salons and Stylists

    Marketing Salons and Stylists

    In advance of the marketing program March 21, I have found a niche that might be of value to photographers.  Hair Styling is a very competitive business, and stylists like my daughter are having a hard time marketing their talents, and their salons are often void of samples depicting their work.  If they hang anything on the walls, often they Continue Reading
  • Offering Video with music to customers

    Offering Video with music to customers

    A competitor in the area has introduced a new product video of real estate.  I believe they use a gimble made for a cell phone that costs between $500-$700.  They take the footage, apply music, and publish it on Utube.  When you click on the item it plays in enlarged form for the prospect to view. I will forward the Continue Reading
  • Maybe you’re not doing the Wrong Thing – You’re doing the Thing Wrong

    Maybe you’re not doing the Wrong Thing – You’re doing the Thing Wrong

    We're faced with many decisions when we run a business. Not a day goes by that you don't have to choose one thing or another. And none of us have a crystal ball so we're never entirely sure if we're making the right choice or not. Needless to say, our decision making process is more often than not based on Continue Reading
  • Continue to be impressed with Photo Key software

    Continue to be impressed with Photo Key software

    This software gives me the opportunity to use many digital backgrounds and my personal images when compositing.  Wanted to show the immediate result upon import. From here, I could do my editing of matching the image to the background with color temperature, and using Portraiture on the face.

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  • Marketing and Shooting the Bridal Boudoir
    Marketing and Shooting the Bridal Boudoir
    Posted in Webinars by Kerry Allan0 Comments

    Thursday Mar. 16, 2017 at 9PM EST  This is a natural fit for Wedding Photographers, but any Boudoir Photographer can tap into this. As a bride approaches her wedding day, she's often in the bests shape she's been in for some time. And a Bridal Boudoir is something she would love to give to her groom. Usually done weeks or months Continue Reading

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One of our most popular items. Our Webinars and live briadcasts from the studio are free for anybody to watch and participate in. Join us and see leading professionals teach all types of photography.
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A great way to gain efficiency in a new area. Often used by upcoming professionals who want to learn the techniques of a new area such as photographing babies or weddings.
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  • Concerned about sales for your Photo Business? You should be.
    Concerned about sales for your Photo Business? You should be.
    Posted in Op-Ed by Kerry Allan0 Comments

    When professional photography is your primary source of income, we're always concerned about sales. Which is usually not the reason we got into photography to begin with. I think it's safe to say most photographers would rather be shooting than marketing. After all, we only make money when we shoot. If there was just a way we could put our Continue Reading

    Read more

 

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